OWL CAM

About + Company Goals

About OWL CAM

Owlcam’s advanced car dual live cameras and AI surveillance alerts system ensures that your car, passengers, and valuables are always protected.

Goals for advertising

• Understand ideal customer/ establish product market fit
• Build brand equity and awareness
• Acquire new audiences
• Test new platforms for growth
• Generate insights for new products

Budget-25k

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Competitors and similar brands

• Save money with your car insurance during your accident with video evidence of crash
• Be able to control dash camera and monitor car through your phone
• No hand use with help of Alexa

Ideal Customers

Ideal Customers & pain points

• Can capture any incident from all angles of your car so you miss nothing if an incident were to occur
• The Dash Cam Is Perfect For Driving Instructors And Worried Parents
• You Can Prevent Fraud
• You Can Record Your Entire Road Trip
• Challenge a traffic ticket
• Multiple cameras. Basic models record the road ahead, while more advanced dash cams use a second camera to record what’s happening inside the car — a useful feature particularly for rideshare drivers monitoring passengers.
• GPS positioning. Many models will record your location and speed, acting almost like an airplane’s black box. This is especially useful if the video is used for evidence in traffic court.

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USPS

• 4G LTE Connectivity
• AI Surveillance & Alerts-Detects unsafe or risky activity — even when the car is parked and off.
• Live View Video Stream HD Video Live from your Owlcam to your phone
• Anti-Theft
• Two-Way Talk
• Voice Tagging
• Interior infrared night vision
• Cloud storage

hierarchy of value elements

• Provides hope- That if an accident happens you have full confidence you’ll have all the evidence you’ll need
• Reduces anxiety- For people who are scared of hit and run drivers. They won’t get far.
• Saves time- Have all the evidence in need for your insurance company
• Reduces cost- If other driver lies to get more money your video evidence will cover you.Can be used to fight tickets.
• Informs- Lets you know your speed, location, recorders even when your not in the car and saves to the cloud

Facebook & Instagram

Creative Direction

• User generated content
• PR focus
• Lifestyle imagery

Funnel Structure

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Campaign Structure

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Creative Examples

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Google Ads

Campaign Structure

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Next Steps

Launch checklist

Questions?