Marketing Working Group
January 7, 2021
“2022 is PoolTogether’s year to scale”
-Leighton Cusack
Because PoolTogether Is Awesome!
≅$27 Million USDC TVL in v4 in 3.5 months
Average Monthly Growth Rates:
≅$10 Million USDC
≅2,800 Depositors
Source: https://dune.xyz/sarfang/PoolTogetherV4
Great PR
World Class Community
Leading Influencers
Total
Operating Loss
PT V4 is losing money….lots of it
Estimated break even point
Current prize pool growth rate
-$14,987 loss per day
$2,645 yield per day
Total
Operating Gain
Today
Summer 2023
Source: Dune Analytics
Loss of $5.5 Million/yr at today’s TVL
Loss of $3.6 Million if today’s growth rate continues
Plus vulnerability to competitors
Because while PT is growing
Linearly
Source: https://coinmarketcap.com/charts
Total Cryptocurrency Market Cap
Defi is growing exponentially
Smoothed line of best fit
WE BELIEVE…
Pool Together has the potential to shift from linear to exponential growth
BECAUSE
DEMAND IS PROVEN
Prize-linked savings accounts are already popular, but heavily regulated and as a result localized
Pool Together is GLOBAL, decentralized and user owned
Prize-linked savings accounts generate lower returns because they can only access traditional financial markets
Pool Together has significant experience in DeFi giving savers access to DeFi returns, with minimal DeFi risk.
Yields are SIGNIFICANT
There is global excitement and exponential growth in the crypto/web3 space.
There is a general distrust and dissatisfaction with the traditional banking industry and banking institutions.
We Are NOT A BANK
SO IF WE DON’T TAKE ADVANTAGE OF THIS MOMENT
SOMEONE ELSE WILL
HOW DO WE DO THIS?
INVEST IN The
Marketing Working Group
Marketing Excellence Group
A dedicated team of marketing professionals and PT veterans with a singular focus:
🌊🏆📈🚀🌛
Spend the next 6 months with one mission:
Build a profitable and scalable foundation for PoolTogether to scale exponentially
BY
-PERSONAS
-JOURNEYS
-LTV
2. DEFINING
-BRAND
-VALUES
-MESSAGE
3. STRATEGIZING
-PAID/EARNED/OWNED
-TACTICS
-REGIONS
4. EXECUTING
-CAMPAIGNS
-CONTENT
-ASSETS
5. EVALUATING
-ROI
-CPA
-TVL
LEARN
DEFINE
STRATEGIZE
EXECUTE
EVALUATE
ALWAYS ONGOING
Only Done Once
Marketing Working Group
The Marketing Working Group Mandate:
Marketing Working Group
CURATE, IDEATE and EXECUTE PT’s scalable depositor acquisition initiatives inclusive of:
Marketing Working Group
WHAT’S NEXT
Marketing Working Group
Complete breakdown, operational vision and budget uploaded to GOV.POOLTOGETHER.COM
by
Marketing Working Group
Marketing Working Group
PLEASE READ, COMMENT AND HELP US IMPROVE OUR VISION
Marketing Working Group
SO WE CAN MAKE 2022 POOLTOGETHER’S YEAR TO SCALE
Marketing Working Group
THANK YOU