BOOKED & BUSY: THE
PLAYBOOK FOR OWNING
DETTY DECEMBER
PRESENTED BY
July, 2025
Market Context
Detty December is a magical time between December and
early January when diaspora communities and tourists flock
to Nigeria to come have a greaaat time and experience the festivities.
Last year, businesses who offered a service that directly contributed to the enjoyment, generated over 107 billion
naira in revenue across the tourism, hospitality, nightlife,
and entertainment industries.
This highlights the impact of this season and why brands
who plan on eating a piece of the pie have to be
well prepared, planning ahead.
This year, the rush and spend is even going to be crazier,
how crazy can you go?
Why Do You Need A Plan?
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This year, the rush and spend is going o be crazy.
The Detty season is to going to be noisy, you can’t wing it to win.
Hope is not a strategy, you have to plan months ahead to win and earn a fair share of voice and revenue.
The Opportunity
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Everything we do is to achieve major earnings during this season.
We can also facilitate cross-category partnerships, creating
and promoting
experience bundles.
Hotels &
Shortlets
Food/Fashion Businesses
Lounges &
Clubs
Transport/
Car Hire
Tourism
Brands
What We Offer
Execution Routes
Option A:
Full strategy
+
Execution
Option B:
Bring the plan
&
We create assets
Why Aspire?
We have a wealth of experience working at Nigeria’s No.1 Agency, X3M ideas, leading festive campaigns for global brands like Jameson, Martell, Showmax, Ballantine’s, developing a variety of marketing strategies and communication that ensures they win during this season.
This gives us the credibility to bring that power directly to your business, allowing you win.
Let’s make your brand stand out this Detty December and close the financial year on a bang.
You deserve it!
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Thank
you
Email: aspireeglobal@gmail.com
Contact: +2347070544043