Psychology of Conversion Copywriting

Founder’s Clubhouse Worksheet

Conversion Clues Tracker - Page 1

Jot down the patterns you’re starting to see in your analytics platform and/or customer feedback

Conversion Clues Tracker - Page 2

Jot down the patterns you’re starting to see in your analytics platform and/or customer feedback

“Emotional” elements to consider adding to your product page (Page 1 of 2)

Benefits (tied to features)

Language style (descriptive language, strong action verbs, shorter sentences and paragraphs)

“Emotional” elements to consider adding to your product page (Page 2 of 2)

Storytelling

Presell emotion

Factual Proof Checklist

(Evaluate your product page for these elements. Use them as appropriate for your ideal customer and brand)

Scientific case studies

Strong logic

Objection countering

Strong guarantees

Clear shipping and return policies

Certifications and safety standards

Product material and technical specifications

In-stock/availability notices

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Ethical and sustainability claims

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Certifications and trust badges

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Secure payment icons

�Independent lab tests and studies

�Customer support availability

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Comparison charts

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Subscription savings or bulk discounts

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Social Proof Checklist

(Evaluate your product page for these elements. Use them as appropriate for your ideal customer and brand)

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Authentic customer reviews and ratings

Before/After photos

Customer case studies

User generated content (UGC)

Testimonials with photos or video

Awards won

Press mentions and media features

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Real time purchase data (Ex: “Sara from Texas made a purchase 2 minutes ago”)

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Expert endorsements

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Influencer or celebrity endorsements

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“Best seller” or “Trending” badges

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Referral or word of mouth proof

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Showing social media engagement (Ex: “50,000 followers on Instagram”)

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