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[1.1]

Analogue Data & Digital Data

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Analogue Data

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Data that is physically represented.

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Analogue data varies continuously identifies each tone of what is being measured.

Examples

• Our voices

• The sound coming from any acoustic instrument

• Lines (gaps) on a vinyl record.

• Shade on a sun dial.

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Digital Data

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Digital data is a combination of numbers 1 or 0.

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Computers use digital data to represent data.

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Examples

• Digital storage of sound

• Sampling measures the sound level several times per second and records this as binary digits.

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Graphics

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Black and white bitmap graphics use bit (1 or 0) to represent white (0) and black (1) dots.

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The dots are called pixels.

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It is possible to represent 256 colours by using a byte (8 bits) for each pixel.

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Sound

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To represent analogue sound as digital data, the sampling process is used.

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Sampling is where hardware, such as a microphone, measures the sound level (sampling resolution) several times per second (sample rate) and records this as binary digits.

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Conversion

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An analogue-digital (A/D) converter is an electronic circuit that converts continuous signals into discrete digital numbers. To intercept the signal back, it reverses the process.

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A digital-analogue (D/A) converter is an electronic circuit for converting a digital signal to an analogue signal (current, voltage or electrical charge).

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Data type

Analogue Data

Digital Data

Advantages

As continuous data is stored, there is no deterioration in the quality of the data.

Storage of data in digital form requires less physical space, as digital storage devices are smaller (compare vinyl disk against a memory stick).

Disadvantages

Analogue data can deteriorate when it is copied or transmitted as a result of signal corruption from recording equipment.

As a result of data being sampled, the data is not recorded as a whole, as a result, digital data may be less accurate and of lower quality than analogue data.

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[1.2]

Storing Data Digitally

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Capacity

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Computer systems can only store and process binary digits, also known as BITs.

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A BIT is either a 1 or a 0.

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When 8 bits are stored as a binary number, they are collectively called a byte.

BITs

1 Byte: 8 BITs

Half a Byte, so 4 BITs, is called a ‘Nybble’.

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Capacity

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As storage increases, we need units.

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We use the prefixes below.

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1024 x 1024 bytes =

1,048,576 bytes

VERY large units.

So, less likely to be asked about.

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Lossless compression

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Lossless compression uses an algorithm that compresses data into a form that may be decompressed at a later time, without any loss of data, returning the file to its exact original form.

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It is preferred to lossy compression, when the loss of any detail, for example in a computer program or a word-processed document, could have a detrimental effect.

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Original file

Pixel coordinates

Colour

0,0

Transparent

0,1

Transparent

0,2

Transparent

0,3

Transparent

0,4

Transparent

0,5

Transparent

0,6

Transparent

0,7

Transparent

0,8

Transparent

0,9

Transparent

Etc - 256 rows in total!

Compressed file

Pixel coordinates

Colour

0,0 - 1,6 / 1,15 / etc.

Transparent

1,7 - 1,14 / 2,4 / etc.

Red

2,5 / 3,4 - 3,5 / 3,8 / etc.

White

2,6 - 2,7 / 3,6 - 3,7 / etc.

Blue

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Lossy Compression

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Lossy compression is a technique that compresses the file size by discarding some of the data.

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The technique aims to reduce the amount of data that needs to be stored.

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Compression Ratio

The compression ratio is calculated using the simple formula below:

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NOTE:

You are permitted to have a calculator with you in the exam, in case a question like this appears.

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Secondary storage

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This technology is used in hard disks and tapes. Data is stored on a magnetic medium, which can be a disc or a tape, by writing data using a write-head. Data can then be read by the read-head.

Solid state technology is used in storage media such as flash memory sticks. The technology is called solid state as it doesn’t have any moving parts, such as a read-head in magnetic storage.

Magnetic

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Solid state

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A storage method where data is transmitted and stored on remote storage systems, where it is maintained, managed, and backed up over a network - usually the internet. Consumers generally pay for their cloud data storage at a monthly price per capacity. Although we say ‘the cloud’ the data is stored on hard disks or SSDs on a remote site.

Cloud

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Optical storage media uses technology such as lasers. Laser beams are projected onto a CD/ DVD or Blu-ray disc and if light is reflected back, then data is read as a 1. If light is not reflected back, data is read as a 0. Lasers are used to read and write information on a disk.

Optical

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[3.1]

Digital Communication Methods

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Emailing

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Compare with the traditional post

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  • Anyone who has an email address anywhere in the world
  • Can be sent very quickly compared with traditional post
  • Can be sent 24 hours a day, 365 days a year
  • Relatively cheap to send.

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Social networking websites and apps

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  • Build social networks
  • Interests, activities, backgrounds or life connections.

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Blogs

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  • Online diary
  • Other people to read your posts and look at your photos and videos.

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Instant messaging

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  • Two or more people in real time
  • Instant messaging is very informal.

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Video conferencing

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  • Live video meeting between two or more people
  • Transferring sound, video, text and presentations in real time.

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  • Video conferencing
  • Teleworking
  • Emailing
  • Apps (e.g. Slack)

Internal and external methods of communication for businesses

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Internal and external methods of communication for businesses

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Promotion

  • Email
  • Social media

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