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Copilot X Sizzle:

A glimpse into the animation process

GitHub

Presented by @grrretel

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What to expect:

  • What the process typically looks like
  • How the process looks on a recent project
  • How we adjusted the process to work on the Copilot X Sizzle
  • Results!

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Past projects I’ve participated in

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General process

Typically it looks something like this

Stage 1: Concept Development

Stage 2: Copywriting

Stage 3: Sketches and Storyboards

Stage 4: Animatic

Stage 5: Styleframes

Stage 6: Animation

Stage 7: Sound Design

Stage 8: Edit & Polish

Stage 9: Ship!

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STAGE 1:

Concept Development

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STAGE 2:

Copywriting

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STAGE 3:

Sketches & Storyboards

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STAGE 4:

Animatic

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STAGE 5:

Styleframes

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STAGE 6:

Animation

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STAGE 7:

Sound Design

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STAGE 8:

Edit & Polish

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STAGE 9:

SHIP! 🚀

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Task

Create an impactful motion sizzle!! 🤩

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But!

…In a very short timeframe 🫢

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STAGE 1:

Pre-visualizing & Systemizing

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Stage 1: Pre-visualizing & Systemizing

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Pre-comps

Stage 1: Pre-visualizing & Systemizing

Precomposing is the process of packaging a series of layers into a new composition in After Effects.

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Stage 1: Pre-visualizing & Systemizing

Pre-comps are like Components in Figma or grouping layers in Photoshop.

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Stage 1: Pre-visualizing & Systemizing

By pre-composing you can add animation and effects and it applies it to the layers within.

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Text Animators

Stage 1: Pre-visualizing & Systemizing

They help animate character position, rotation, tracking, spacing, and size-related properties relative to an anchor point.

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STAGE 2:

Storyboards

& Animatic

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Stage 2: Storyboards & Animatic

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Stage 2: Storyboards & Animatic

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STAGE 3:

Styleframes, Animation, Sound Design, Edit, Polish, SHIP!

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Designs by Eleena

Designs by Kirk

Stage 3: Styleframes/Animation/Sound Design/Edit & Polish/SHIP!

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Stage 3: Styleframes/Animation/Sound Design/Edit & Polish/SHIP!

Styleframes V2

Styleframes V3

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Stage 3: Styleframes/Animation/Sound Design/Edit & Polish/SHIP!

Text layers

UI pre-comps

BG pre-comps

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Stage 3: Styleframes/Animation/Sound Design/Edit & Polish/SHIP!

Animations by Cameron

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Sizzle results 🎉

Campaign results 🎉

  • 300,000+ technical preview sign-ups. At one point, there were 100 signups per minute for Copilot Chat.
  • 300+ pieces of coverage across US and international markets
  • 4.1M+ impressions across Twitter, LinkedIn, and Instagram
  • Reached 750,000+ views
  • Top 3 performing videos on Youtube

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