Find out how

Reach your growth goals.

Hi, I’m Olly 👋🏻

I started Tropic Leap to help businesses like yours grow faster.

A bit about me:

• Ex-VP Marketing at Pod Point (EV charging).
• Advisor to startups in Sustainability, MedTech & Crypto/Web 3.0.
• Pivotal in scaling Pod Point from startup to IPO with £272m cumulative revenue and 50% market share.

I love collaborating with disruptive teams and look forward to working with you.

We blend traditional marketing with modern growth methods

to help you get traction and scale faster.

Tropic Leap is a growth consultancy

for startups and scale-ups

Olly Murphy

Founder & Lead Consultant

⚡️

🚀

🧭

If you have a question about growth or marketing, we’re here to help. �Book a call

Sustaining

growth

By diversifying

& expanding.

Initial idea validation

With early

product-market fit.

Accelerating growth rate

By maximising what’s working.

Consistent

customer acquisition

Through product

channel fit.

We can help you get traction and scale faster than you can alone

💡

🧩

📈

🏔️

Teams draw on our experience to move faster on…

Time

Growth rate

Sustaining

growth

Initial idea validation

Accelerating growth rate

Consistent

customer acquisition

We’ve faced the challenges at each stage

and can guide you past them

💡

🧩

📈

🏔️

What’s the best way to test & launch our idea?!

No one’s trying/buying our product(s) 🤬

Which channels should we test? 🫣

Our new channels aren’t giving us sales

How do we get more from our channels?!

Our systems & processes are breaking 😵

Our existing activity has hit a ceiling 😣

Competitor pressure is growing

Day-to-day execution is disconnected from our business goals 😔

We’re not sure how to structure our team(s) for maximum impact 🤔

We can’t find �the right hires or external execution partners 😕

Across all stages

• Roadmap and experiment framework design.
• Cross-team alignment and team structure design.
• Analytics and tech stack design (non-technical).
• Forecasting and reporting.

• Segmentation, targeting, positioning and pricing.
• Objective setting (OKRs).
• Determining which initiatives, channels & tactics to prioritise.
• Budget allocation to achieve targets and maximise ROI.

• Optimisation guidance for channels, funnel and messaging.
• Go-to-market, campaign and project planning.
• Minimum viable product (MVP) specification.
• Team training & hiring guidance.

• Opportunity discovery via customer & market analysis.
• Growth lever analysis - finding the metrics that drive growth.
• Competitor analysis.
• Growth/marketing activity audits.

Execution Support

Research & Analysis

Growth & Marketing Strategy

Growth Operations

⚙️

🎯

🔎

What we do

to help our customers grow

🌐

How we work

Fast, flexible and results driven

�

• Accelerate delivery of key outcomes.
• Solve specific problems.

�

• Upside of full-time hire without the cost.
• Move faster than hiring cycles allow.

��

• Improve internal speed & quality.
• Reduce dependence on external partners.�

�

• Make confident decisions.
• Avoid pitfalls that cost time you don’t have.

Get actionable growth advice & guidance, whenever you need it.

Upskill yourself or your team with coaching & workshop sessions.

Take your growth to the next level with embedded leadership.

Turbocharge your execution with hands on support.

Growing startups/scale ups

Hourly rate / Monthly retainer

Any business stage

Earlier stage startups

Flat project fee

No minimum hours / 10 hours per month

10 hours per month

n/a

Good for:

Pricing:

Min. Time:

🧭 Advisor

🎓 Growth Mentor

🚀 Fractional CGO/CMO

⭐️ Project partner

Monthly retainer

We bolt onto your team in a way that matches your need.

What some of our customers

say about working with us

Tom Anderson Founder & CEO

Conor Svensson�Founder & CEO

“We worked with Tropic Leap to optimise our digital marketing strategy for our newly launched startup, resulting in a 400% increase in sales.

Olly analysed our messaging, landing page, and checkout flow, identifying multiple opportunities for improvement. Iterative enhancements to these elements led to a 400% increase in sales and a tenfold increase in lead generation.

He also provided advice on paid search strategy and helped us find a freelance PPC manager.

​

In addition to the sales growth, Olly delivered invaluable frameworks that we can use to make ongoing improvements.”

“Olly is an invaluable advisor on all matters related to growth & marketing.

He has worked with us on our positioning, go-to-market strategy, SEO and helped us evaluate freelance channel specialists.��As a result we’ve been able to make fast, confident decisions that have expanded our customer base.”

Highlights

• Ex-VP Marketing at Pod Point (EV charging).
• Key driver of hyper revenue growth (£4.5m-£71m) and rollout of over 200,000 EV chargers in the UK over a decade.
• Built & scaled digital demand generation engine, driving acquisition of ~100,000 new customers (B2C & B2B).
• Managed multi-million £ marketing budgets with ROI of 5x to 25x.
• Built and led marketing function of 25 people.
• Raised £3.7m via equity and debt crowdfunding.
• Worked with top European brands on joint demand & brand marketing.

A strategic growth leader with depth in digital and growth marketing.

Olly Murphy bio�Founder & Lead Consultant

Sectors

E-mobility

Sustainability

Crypto/Web 3.0

Routes to market

DTC / Ecommerce

B2B Direct Sales

B2B2C Wholesale

B2C Partnerships

⚡️

Channels include

Search & Display

Email

Affiliates

Social

PR

Core experience

Well versed in growth

We’ve successfully driven growth across multiple business stages, all the way to IPO.

Unbiased approach

Our advice is impartial. We’re not an agency with a vested interest in selling you specific services.

More than marketing

Breakout growth is driven by the whole system working as one, so we work across the full funnel.

Three reasons

to work with us

💬

🏆

🏔️

Whatever your business stage, we can probably help you get to the next one faster.

Book discovery call

30 mins | Google Meet

Let’s talk

We’re ready to work with you

Book a call with us to discuss:

• Your business and how it works.
• Your objectives and challenges.
• The ways we can help you accelerate.

We can also cover any questions you have, about working with us or on growth and marketing in general.

Tropic Leap is a trading name of Tropic Leap Limited, a company registered in England and Wales with company number 15973314.