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Communications Update�September 2025

Kimberly Mann Bruch, ACO

San Diego Supercomputer Center (SDSC)

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OpenCI Award: OCI 21-38296

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Selected Comms Activities

  • PEARC 
    • Promoted all ACCESS-related programming
    • Debuted PY3 Highlights book
      • Link in the follow-up story
    • Scanned approximately 120 badges
      • Followed up by sending a welcome email with links to:
        • Instructions on how to get an ACCESS ID
        • Add an OnRamp to their sites
        • Trainings & Events
        • Ask the ACCESS Chatbot
        • Follow ACCESS on LinkedIn and BlueSky
    • Gave away most of our swag
    • Had great engagement from our team members across the program
    • Shared our Persona postcards
    • Received feedback from brief survey 

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Selected Comms Activities

Website Stories, HPCwire, and Social Media Channels

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  • Summer stories (June/July/Aug) covered research from 13 institutions (Halıcıoğlu Data Science Institute, UC San Diego, Luddy School of Informatics - Computing and Engineering at Indiana University, University of Montana, University of Arizona, Tennessee State University, North Carolina School of Science and Mathematics, New Jersey Institute of Technology, University of Florida, Ohio State University, University of Illinois, Stevens Institute of Technology, Princeton University)

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  • HPCwire ran 5 of our stories this summer (they were understaffed, per their editor)

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  • Multiple weekly posts on social media channels (LinkedIn, Bluesky, Facebook)

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  • Submitted HPCWire Readers' Choice Award nominations

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Selected Comms Activities

Web Branding and Updates

  • General content updates across sites based on user testing sessions earlier in the calendar year

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  • Individual sites checked accessibility

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  • Did planned quarterly updates of:
    • Glossary
    • RP page
    • Site Map

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  • Considered how to use existing videos to support user experience across sites

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  • Coordinated (and this is continuing) cross-team examination and updating the login experience
    • This is a complex process expected to last at least through the end of September and likely into October
    • Based on feedback that came out of the user testing sessions

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Selected Comms Activities

Web and Social Media Stats

  • For the month of August, the ACCESS site had more than 400,000 impressions (views) and more than 3,000 clicks (people “went” somewhere on the site)

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  • ACCESS completed a successful PEARC25 in July of this quarter, which was echoed in a strong LinkedIn social media campaign. The 10-day campaign saw a 175% increase in impressions from the same period during PEARC24, a remarkable 10.32% engagement rate, 387 post clicks to content (up 438%) and a boost in followers of 1.8%. The reach of the ACCESS LinkedIn account continues to outpace other platforms.

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Selected Comms Activities

Questions, Comments, Etc?