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Introduction to MAXQDA

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NYU Data Services

  • ArcGIS
  • Atlas.ti
  • GitHub
  • MATLAB
  • Taguette

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https://guides.nyu.edu/dataservices

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  • MAXQDA
  • Qualtrics
  • Python
  • R
  • SPSS
  • STATA

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Objectives For Workshop

  • Why use Qualitative Data Analysis (QDA) Software
  • Starting a project & preparing documents.
  • Code themes, highlight quotations, & write memos
  • Capture patterns, create output, and begin analysis

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  • Export and save your project
  • Access software
  • Further resources

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Objective of QDA

Discovery of Conceptual Outputs: Relationships, Discursive Patterns, Themes

�Discovery of Measurable Outputs: Frequencies, Scales, Directionality

�Data Management Perspective: Organizing Your Source Material

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Computer-Assisted Qualitative Data Analysis (CAQDA)

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What CAQDA Does

Classifying

Store Description

Information

Coding

Memos

Writing & Describing

Conceptual Ideas

Visualization

Articulating Connections,

Relationships, Patterns

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Assigning Concepts

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Starting a Project

Click the New project Icon to start a new project

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MAXQDA Dashboard

Each action in MAXQDA can be accessed via the ribbon at the top of the page or through the explorer tabs on the left-hand side of the screen.

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Import Primary Documents

1. Click Import then select the kind of file you would like to import

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Primary Documents Manager

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Import Data

Click Import to view options:

Text, PDFs, transcripts, focus group transcripts, images, audio, videos, survey (Excel/SurveyMonkey), Tweets, YouTube videos, and reference manager data.

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Export Data

Use this button to export data

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Classifying

Document Manager

Assigning Classification/Attributes

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Age (Age:: <30)

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Gender (Gender:: Male)

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Document Type (TypeDoc:: Interview)

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Year of Collection (Year:: 2011)

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Location (Location:: Rural)

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Site Location (Site:: NYC

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Open Document Manager

Double click to open

Documents open here

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What is Coding?

  • Inductive reasoning – is probable, based upon the evidence given (bottom-up logic) expanding on the logic & evidence given
  • Deductive reasoning – links premises with conclusion (top-down logic) A conclusion is reached by applying general rules that hold over entirely of a closed domain of discourse, narrowing the range under consideration until only the conclusion(s) is/are left

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Codes

  • Code Bank – create a designated list of codes 
  • Open Coding – spontaneously code as you go
  • Auto Coding – code using Keyword Search Function
  • List Coding— pick multiple codes from a list
  • Quick Coding— use last code applied
  • Focus Group Coding— automatically identify and code each speaker in focus group document

Johnny Saldaña.  The Coding Manual for Qualitative Research.

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Coding in the Document

Use the Code ribbon to create new codes

Apply an existing code, a new code,

or code in-vivo to highlighted segments�with these buttons

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Open Code Manager

Double click here to open

the code manager

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Create New Code

1. Click “New Code” to create a new code

2. Enter new code name

3. Describe your code using code memo

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Create New Code (continued)

1. Double click on a code

to open code manager

2. Double click on the comment space� to add a comment about your code

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List Coding

1. Highlight the quote �you want to list code

2. Click on the code you �want to add to the list

3. Click the dropdown list in top left corner to add the code

4. Click fist coding icon to list code with a new code

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List Coding (continued)

5. Codes appear in left side coding stripe

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Open Coding

1. Click this button to enter� open coding mode

2. Highlighting quotes will �prompt new code action

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Focus Group Coding

  • In MAXQDA2022, you can use automatic group coding to identify and code each speaker in a focus group document
  • This allows for comparisons of statements by different speakers or speaker attributes (such as gender or education level).
  • Document must be .docx, .json, or .xml (MAXQDA cannot automatically code a focus group in PDF or other format)  
  • Works best with Word Documents that are consistently formatted to allow software to detect new speakers.

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Focus Group Coding (part 2)

1. Click on the import ribbon

2. Click on Focus Group

Transcripts & make a selection

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Focus Group Coding (part 3)

MAXQDA will auto-code the transcript

(depending on how it’s transcribed) by speaker

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Advanced Coding: Intercoding Mode 

  •  MAXQDA2022 comes with a sophisticated tool to measure intercoder agreement, i.e. assess the accuracy of how multiple coders analyze a given body of data.
  • To use this feature, you need to add a new user and then add the user to the intercoder mode.

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Memos

  •  Write analytic memos about your selected quotes 
  •  Write about your codes
  •  Write a note to other research partners

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Memo Creation

Click on Memos ribbon

  • Memo Manager pops up
    • Click on New free memo
    • Use the text box to write; memo saves automatically when you exit
    • Can drag codes into the memo window

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Memo Creation (continued)

Click Overview of Memos to see

an overview of all of your memos

or click Search in Memos to search

for specific memos

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Document Analysis: Word Cloud

Click on the Visual Tools ribbon �and click on Word Cloud.�A window will populate the screen�asking you to drag documents.�When you click OK, a word cloud analysis�will run.

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Document Analysis: Word Cloud (continued)

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Document Analysis

  • Summaries in Analysis and Reports ribbons

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Visual Tools

Under the Visual Tools ribbon, you’ll find a �variety of maps and document comparing �tools to analyze between documents

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Visual Tools (continued)

  • These tools allow for visual analysis of codes within documents or co-occurring codes across documents.

1. MAXMaps

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MAXMaps

1. Click New Document Model

2. Click Single-Case

Model (Coded Segments)

3. Drag and drop a document

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MAXMaps (continued)

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MAXMaps—Focus Group Speaker

  1. Click New Document Model�and then Single-Case Model

(Focus Group Speaker)

2. Drag a coded speaker to the model

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MAXMaps—Focus Group Speaker (part 2)

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MAXMaps—Code Model

1. Click New Code Model and then�click Single-Code Model (Coded Segments)

2. Drag and drop a code

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MAXMaps—Code Model (continued)

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Code Matrix Browser

Click Code Matrix Browser �and then click OK

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Code Relations Browser

1. Click Code Relations Browser�and then click OK

Select the codes whose

relationships you want to

analyze, then click OK

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Code Relations Browser (continued)

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Code Map

  • The code map shows the relationships between codes in a map-like display. The more frequently two codes have been assigned together, the closer they will be on the map

1. Click Code Map

2. Drag and drop codes and click OK

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Code Map (continued)

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Document Map

  • The Document Map displays the similarities between documents on a map. The more similar two documents are with respect to the assignment of codes and variable values, the closer they are to each other on the map.

1. Click Document Map

2. Select documents and codes

you wish to compare

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Document Map (continued)

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Saving in MAXQDA2022

1. Click Home and Click �Save Project As

2. Name your project, �select a location, and

click Save

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Export in MAXQDA2022

Export documents by clicking

this button. Depending on the�document type, files can be �exported in different formats�such as PDFs, docxs, etc.

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Mac/PC Compatibility

  • MAXQDA2022 can be used on both Mac and PC
  • You can transfer the project between the operating systems of Windows or Mac OS without having to convert the project. 
  • Projects save as .mx22 files�

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NYU Community Access to MAXQDA2020 Software

NYU Virtual Computer Lab (VCL)

  • NYU Current Students
  • NYU Home >> Research Tab >>VCL

�

NYU Data Service 

  • NYU Bobst Library, 5th Floor, Data Lab
  • Sun-Sat 7am-1am (Same as Library Stacks)
  • Reserve a Computer Work Station

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NYU Community Access to MAXQDA2020 Software

NYU Virtual Computer Lab (VCL)

  • NYU Current Students
  • NYU Home >> Research Tab >>VCL

�

NYU Data Service 

  • NYU Bobst Library, 5th Floor, Data Lab
  • Sun-Sat 7am-1am (Same as Library Stacks)
  • Reserve a Computer Work Station

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Using MAXQDA in the VCL

  • NYU’s VCL is hosted on Amazon Web Services (a web-based app streaming service)
  •  To access MAXQDA, you will need to log on to NYU Home, type “VCL” in the search box, and then click “GO”.  (Please note: the VCL works best on Firefox or Chrome)
  • Click MAXQDA to be connected to a server. 
  • Upload your files to the VCL: click on the folder icon at the top of your screen, then click “Upload.”
  • A dialog box will appear that will allow you to upload your file.
  • Export your project: click on the folder icon at the top of your screen (as before) and select the project you wish to download then click “Download.”
  • For further instructions on how to upload/download projects: https://nyu.service-now.com/servicelink/kb_search.do?id=041213019263437 

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More MAXQDA