Use the key message you would like to convey as your title to grab attention

e.g. Reducing storage requirements and costs through planned deletions as part of digital preservation processes.

Our organization

Start by speaking directly to your audience in terms they recognise. Focus on their challenges first to show you understand their context, rather than leading with your request or digital‑preservation language which might disengage them.

Could include:

• Your strategic objectives and mandate
• Specific risks or business needs
• Sector specific motivators
• Dependents or consumers (those who rely on the services you offer)

Our digital estate and capability

Move from the overall context into that which more closely relates to digital preservation, keeping the language clear, relatable and understandable by your audience.

Could include:

• Any background research you have completed
• An overview from your Digital Asset Register
• Visualisation from DPC RAM (plus DPC benchmarking data if you are a DPC Member) or results from other Maturity Model

What is at risk?

Then focus on the specifics, retaining organizational or sector-specific language.

Could include:

• References from the Bit List to show at-risk materials on your Digital Asset Register
• Messages which convey urgency (without doom-mongering)
• Vignette based scenario
• Evidence

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What is digital preservation?

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Digital preservation is: “the series of managed activities necessary to ensure continued access to digital materials for as long as necessary… beyond the limits of media degradation, technical obsolescence or organisational change…’�

(Digital Preservation Handbook)

https://www.dpconline.org/handbook

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The next step is to explain how digital preservation can help mitigate risk or provide opportunities to your organization, but first it might be helpful to explain what you mean:

Opportunities

Now you can start to introduce the value of digital preservation through the tailored messages which link to your organizational context.

Include:

• Tailored messages identifying benefits which relate to the organisational or role-based motivators of your audience
• Examples of what success looks like with digital preservation practices in place.
• Real life vignette-based scenarios showing what has already happened (if available)

Your proposal

Throughout the presentation you have already been telling a story, now wrap this all up using your NOSE/Head-Heart-Hand structures to include:

• A clear achievable ask
• What is needed to succeed (people, process, technology)
• The ‘so what?’ – why this matters to your organization and how it benefits your organization

Next steps

Now that you have demonstrated your understanding of the organizational need, the risk or opportunity which digital preservation can mitigate or deliver, followed by your ask, wrap this up with a clear confident set of next steps – showing that you have planned a way forward, and that you are bringing a solution not a problem!

Include:

• What you will do next
• What you would like your audience to do next
• How to follow up (with you / with key contacts)

Thank you

[Add another tailored message as a closing line]