A. B. M. Atique Ullah
360° Digital Marketing Manager
Accelerating Brand Visibility and Growth
Experience
SEO and Digital Marketing Expert with Leadership Experience
With 13+ years of experience in SEO and digital marketing, I specialize in boosting organic growth and optimizing online presence. I bring 8+ years of leadership experience in guiding successful marketing teams. Holding 100+ certifications, including Google and Meta, I ensure up-to-date, effective strategies.
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13+ Years
as an SEO and Digital Marketing Expert with proven success.
8+ Years
as a Digital Marketing Strategist and Team Leader.
100+
certifications, including Google and Meta, in Digital Marketing.
Top Freelancer Award 2012
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Achievement
$50K+
Total Earning
265
Total Jobs
20669
Total Hours
Developer VS Marketer
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Achievement
160
Sales in CodeCanyon
63.8K+
YouTube Subscriber
DIGITAL MARKETING PORTFOLIO
A. B. M. ATIQUE ULLAH
SEO, PAID MEDIA, CRO, & Email
Everything we currently have to offer
This is a high-level overview of the deliverables and tactics available
at any time to benefit an overall marketing strategy…
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ONSITE CONTENT
Web Copy
Product Descriptions
Blogging
Content Refreshing
PAID MEDIA
Google Ads
Display
Remarketing
SEO
Full suite of Audits
Schema
Campaign Strategy
Keyword Optimization
Website Optimization Business Profiles
Link-Building
CRO
A/B Testing
Landing Page
Optimization
HelloBar
CrazyEgg
EMAIL MARKETING
Sales Funnel Mapping
Email Audits
Email Campaigns
Workflows
Marketing Automation
Promo Emails
Audits
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Keyword Research
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SEO
DEFINITION: Our SEO specialists conduct extensive research to find the very best keywords for your campaign. Each of the selected keywords goes through an exhaustive vetting process to make sure they’ll perform.
GOAL: Keyword research should be the basis of any SEO campaign. The simple goal of keyword research is to find out what your target audience is searching and what it will take to actually rank for those keywords. Without knowing what keywords you should be targeting, how will you effectively optimize your website, target phrases for link building, or know what content to develop for your audience?
BENEFITS:
Gives you direction
Aligns your strategy
Target the right audience
Prioritize your time properly
50%
of search queries contain 4
or more words.
Site Speed & Technical SEO Audit
DEFINITION: We will analyze all of the elements that are causing your web pages to load slowly and create an actionable game plan for how to decrease your site speed. Technical performance of the site is also analyzed. We take a look a things like broken pages, Indexing strategy, Crawl budget, Performance issues (Desktop and Mobile), Crawlability test, Schema implementation error check etc.
GOAL: Every good SEO campaign starts with a strong technical foundation. The goal with this audit is to identify as many issues as we can, and prioritize them for the client based on the level of impact the changes can have on their SEO campaign(s).
BENEFITS:
Better conversion rates
Enhanced user experience
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SEO
Competitor Audit
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DEFINITION: Analyze top competitors (brand and Search) in client's vertical and get a clear picture of what’s working and what’s not. This report helps formulate the right channel to attack for the SEO campaign and create a multi-channel SEO strategy.
GOAL: The goal of this competitor audit is to breakdown 5 core essential areas for the client’s site in comparison to their top 3 online competitors: Site Speed Comparison, Keyword Comparison, Blog & Content Strategy Comparison, Backlink Profile Comparison, Organic Traffic Comparison.At the end of this audit, an account manager should have a very clear idea of how our client stacks up against their competition, and where the GAPs in strategy are.
BENEFITS:
SEO
Understand the competition
Market trend insights
Strategy ideas
Marketing gap analysis
Content GAP Audit
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DEFINITION: The Content GAP Audit is a detailed audit where the end goal is to have a clear idea of where our client’s target page stacks up against the Page 1 Position 1 competitor.
GOAL: The goal of this audit is to clearly see the GAPs in our client’s target pages when compared to the page ranking #1 in Google for the main keyword that we will be targeting. These GAPs can prepare our team to create more effective Meta Tags and Headers, as well as identify where the content refreshes can be used throughout the campaign. We can also identify which pages need more links pointed to them as opposed to other target pages. Overall it makes our team more strategic in the “skyscraper” approach when trying to overtake the #1 position in google for a given keyword.
BENEFITS:
SEO
Understand why the competition is ranking #1
Skyscraper approach
Strategy ideas
Marketing gap analysis
32%
of all clicks go to the #1 ranking position in Google.
Internal Linking Audit
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DEFINITION: Our SEO specialists conduct extensive research to find the very best
internal pages that should be interlinking for user experience as well as improving
search engine signals.
GOAL: Strategic internal linking is an SEO power technique, especially for content marketing. It’s one of the most straightforward and simplest ways to experience SEO uptick. Internal linking has three main purposes:
BENEFITS:
SEO
Improves site usability
Spreads the link-juice
Boosts page views
Improves time on site
With a proper internal link flow, your keywords will rank higher, and more high-ranking keywords translate into more traffic.
Keyword Cannibalization Audit
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DEFINITION: This report covers a detailed analysis on keyword cannibalization issues faced by websites and the likely solution to fix the problem. These are internal pages that are competing against each other since they are targeting the same keyword.
GOAL: Keyword cannibalization happens when you pull your audience in more than one direction. Instead of providing a clear path that gently guides visitors toward a goal, you eat away at your own results. If you don’t select specific phrases, or if you target more than one phrase per page, you’re diluting your relevance. It’s better to rank on page one for one phrase than to rank on page two for several phrases.
BENEFITS:
Better keyword alignment
SEO
Improved Rankings
“If you have a bunch of pages with roughly the same content, it’s going to compete with each other, kinda like a bunch of kids wanting to be first in line, and ultimately someone else slips in ahead of them.
Personally, I prefer fewer, stronger pages over lots of weaker ones – don’t water your site’s value down.“
John Mueller
Webmaster Trends Analyst at Google
Traffic Decline Audit
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DEFINITION: This report covers a detailed analysis on Traffic decline faced by websites and the likely solution to fix the problem.
GOAL: Before you take action to raise your rankings, you need to get some hard data about your ranking drop. The goal of this audit is to provide as much information as we can uncover to help a client fully understand the different circumstances that could have lead to their traffic declining. Every website is different, every traffic decline situation is going to be different.
BENEFITS:
SEO
Recover from a decline in traffic
Don’t make the same
mistake twice
CRO Audit
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CRO
DEFINITION: CRO Audits analyze what is currently on the site and recommend ways to change and test it to give the site more strategy and improve the Conversion Rate and overall User Experience.
GOAL: The CRO Audit analyzes page strength on Clarity, Copywriting, Authority, Usability, and Mobile. The CRO Audit has a CRO Score for each of its 5 sections and an Overall CRO Score at the end. The goal of the audit is to present our client with multiple aspects that could improve a given page’s conversation rates based on our A/B Testing process.
BENEFITS:
Top-converting companies spend at least 5% of their budget on CRO.
Understand your customers better
Convert more traffic into sales
Content
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Content Calendar
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SEO
DEFINITION: We create a list of blog titles along with a main keyword and a cluster of halo keywords for each one. This helps organize the creation of content moving forward to ensure that the strategy is aligned with our SEO efforts.
GOAL: The goal of the Content Calendar is to create true alignment between the blog content we will be creating and the Target Pages with their respective Target keywords. We look at a website in the same fashion as Google:
content, Resource sections
BENEFITS:
Don’t stray from the
strategy
Blog content and target page alignment
“I’ve seen countless content marketers start from scratch each week. And I can tell you that it’s stressful and unproductive. Even worse, it doesn’t create very good content.”
Content Briefs
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DEFINITION: Fully-outlined content briefs contain everything a writer needs to create expert-level content including topics to cover, word count to aim for, and KPIs to meet in their writing.
GOAL: The goal of the Content Brief deliverable is to conduct extensive competitive research on a given topic and present all of that data to both the customer and our writers. We usually scan about 5-20 sources on average, and include information on:
BENEFITS:
Blog content outline
SEO optimized content
SEO
Content Refresh
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DEFINITION: By recycling existing blog, webpage, or product description content, you’ll be breathing new life into old pages to boost rankings, whether they’re already performing well or not doing so hot.
GOAL: The goal of a Content Refresh is to maintain value for the reader through revised SEO practices, new research findings and trends, and alignment with company developments by:
that has been published since the original post went live
BENEFITS:
Generate more SEO results
Increase audience engagement
SEO
Blog Post Creation
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SEO
DEFINITION: A specific amount of words of blog post copy, completely based off of a strategic keyword or keyword cluster. This is added to your website to increase the amount of indexed content as well as improve the overall user experience.
GOAL: It’s hard – if not impossible – to succeed at content marketing without creating blog posts on a regular basis. Every successful blog is built on a solid foundation of content, but it’s consistency that’s the real key to successful search engine rankings. According to HubSpot, marketers who are consistent with blogging are 13 times more likely to get a positive ROI.
BENEFITS:
Build authority
Rank for specific keywords
Increase rankings
Increase visibility
Web Copy Creation
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SEO
DEFINITION: A specific amount of words of web copy, completely based off of a strategic keyword or keyword cluster. This is added to a webpage where no content currently exists to increase the amount of indexed content as well as improve the overall user experience.
GOAL: Optimizing the copy on your website is at least as important as optimizing the design, especially if the primary goal of that site is to convert visitors. A pretty design can only get you so far. If you really want to gain new customers, you need to optimize the text on your site to instill trust in visitors and make them want to purchase from you.
BENEFITS:
Build authority
Build trust
Increase rankings
Increase conversions
Product Description Creation
GOAL: The goal of every Product Description is to:
your competitors’?
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SEO
DEFINITION: A clear description of a product, built not only around keywords, but also customized to the industry, product type, and buyer persona.
BENEFITS:
Build authority
Build trust
Increase rankings
Increase conversions
Revision and Optimizations
GOAL: Revision and Optimizations prepare already-completed copy for its best SEO performance. Our team ensures that:
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SEO
DEFINITION: A review of previously written content, whether by your team or ours, that may or may not be published live yet.
BENEFITS:
Build authority
Rank for specific keywords
Increase rankings
Increase visibility
Syndication Creation or Refresh
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SEO
DEFINITION: By publishing or republishing content to be optimized for pickups by news outlets, your copy functions as both a pillar blog as well as its own PR.
GOAL: A Syndication’s primary goal is to highlight a main achievement or differentiator of your company, promoted through news source channels. This is similar to a press release, but with a stronger SEO play. These third party news sites will link back to you, rather than a PR publishing site -- thus increasing your backlinking and authority.
BENEFITS:
Build authority
Rank for specific keywords
Increase rankings
Increase visibility
Optimization
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Onsite Optimization Recommendations
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SEO
DEFINITION: Our SEO specialists conduct extensive research to find
the very best information for these fields on a target page: Page title, Meta Description, URL structure, Heading tags H1/ H2, Image optimization, LSI keyword presence in content, Internal linking, Schema implementation, Multi device accessibility check, AMP check, & Loading speed test
GOAL: Some of the most important elements for search engine optimization happen on your own website. One thing you want to keep in mind when using any of the following SEO elements is not to overdo it. You might be tempted to shove a lot of keywords onto your pages, but that is not the goal. So when it comes to keyword optimization, keep it simple – think of up to five keywords or keyword phrases for each page on your website and optimize for those.
BENEFITS:
Increase rankings
Rank for specific keywords
of people click on a given result, solely based on the meta description.
Google My Business Optimization
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SEO
DEFINITION: Our SEO fulfillment specialists will go into your Google My Business account and ensure everything is optimized in there. We will also ensure your Google Maps listing is as optimized as possible.
GOAL: Although most of your local information can likely be found on your website, Google My Business indexes the content you provide for consistency across Google Search, and Maps.
So when your customers search for you, it will be waiting for them.
When used correctly, Google My Business is a powerful tool that can increase your revenue and provide valuable insights about your customers.
BENEFITS:
of consumers that did a local search visited a store within five miles.
Show up in Google Maps
Show up in Google’s Local Pack
Citation Optimization
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SEO
DEFINITION: Our SEO specialists conduct extensive research to find the directories in which you may have existing citations. We are looking to see if those existing citations follow Google’s Local SEO guidelines. If we notice that you do not have a citation on a particular directory then we will make the recommendation and build a citation on your behalf.
GOAL: Winning the local search game requires more than just showing up on Facebook, Bing, and Yelp. To be visible to the customers you want to attract, you’ll need to build a presence on local citation sites and directories, both general and specific to your business.
BENEFITS:
Boost your visibility
Improve business reputation
Offsite Content Marketing
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Offsite Content Marketing
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Confirm Keywords & URLs
Conduct Link Analysis
Conduct Outreach
Pitch Topics
Get Links
Published
Customer Promotes Links
1
3
Identify Sites To Contact
2
4
5
6
7
SEO
DEFINITION: Offsite Content Marketing outreach to an existing relevant industry blog page that has built Page Authority. This is in an effort to increase your SEO Authority. 500 to 750 words of content included in the offsite article.
GOAL: Offsite Content Marketing is one of the most important things you can do in terms of off-site search engine optimization. As you probably know by now, search engines like Google tend to rank pages higher in search results based on the number and quality of links to those pages.
BENEFITS:
Boost your authority
Increase rankings
A/B Testing
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A/B Testing Proposal
DEFINITION: Based on the CRO Audit, our team will come up with a proposal of what we would like to A/B test in a given month.
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CRO
GOAL: The goal of the A/B testing proposal is to explain very clearly to the client the ‘What’ and the ‘Why’ behind the test we are about to conduct for that given month. These are the areas we cover in the A/B testing proposal:
We want to get full buy-off from the customer on the test before we begin to
ensure all parties are aligned on the same goals.
BENEFITS:
Improve user engagement
Higher conversion values
52%
of companies with landing pages use A/B testing in order to boost conversions.
Case Study
Exploring Success: Five Case Studies in Digital Marketing and Innovation
This collection of case studies explores various digital marketing strategies, including optimizing Google and Facebook ads, auditing landing pages, and implementing full-scale marketing plans. It also reviews campaign outcomes to extract insights for future improvements.
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Google Ads Strategy
Optimizing keywords, bidding, performance for better ROI.
Facebook Ads Strategy
Enhancing engagement through targeted ads and creative content.
Landing Page Audit
Improving user experience and conversions with on-page optimizations.
Full Digital Marketing Strategy
Integrating SEO, social media, and paid ads for business growth.
Ads Campaign Outcome
Analyzing campaign performance and insights for future success.
All Resource List
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SEO TASK
SEO TASK
CRO TASK
Case Study
Thanks
for your time.
limpuaust@gmail.com | +8801717099460