SEARCHING FOR ANSWERS
A PAID SEARCH CAMPAIGN FOR ART AND TART TOURS OF FREDERICK, MD
BY: EVAN DALBY
OUR COMPANY
Art and Tart Tours is a collection of individuals who love good food, alcoholic beverages, unique art, history, and most of all Frederick, Maryland! We are Artists. We are Brewers. And, We are Historians that have gathered together to bring awareness to the depth of culture the City of Frederick has to offer. Our guided tours are led by proud citizens that have a deep knowledge of our cities past, present, and FUTURE!!!
OUR PRODUCT
Art and Tart Tours provides guided walking tours through historic downtown Frederick City, Maryland. We have partnered with the local breweries and winerys’ in the downtown area to offer up the tastes of Frederick. As we travel from one Beverage/ Food tasting to another we explore the wonderfully unique street art the City of Frederick offers. We have exclusive insights on the artist's perspective and message of the artwork hidden throughout the city. The final destination of our tour places us at one of the cities favorite restaurants HOOCH & BANTER where we sit down for an all inclusive 3 course meal with special guest artist.
Target Audience
Men and women; 30-50 years old; travelers who like bespoke, exclusive-feeling experiences.
OUR GOAL
Become go-to sources for visitors who want to experience the community through a local’s eyes.
OBJECTIVE
Drive more leads through an attractive, easy-to-navigate website.
TARGET GROUP
Men and women; 30-50 years old; travelers who like bespoke, exclusive-feeling experiences.
KPI
Measure # of clicks to Website homepage
KEYWORD BANK
Here you can list your competitor’s strengths
Here you can list your competitor’s strengths
Campaign Structure
History
Guided Tour
1. Walking Tour
2. Frederick Tourism
Art Enthusiast
Food Lovers
Wine Lovers
Things to do in Frederick, MD
Maryland History
Walking Tour in Frederick, Md
Frederick Art
Foodie’ Ads
Wine Tasting
1. Maryland History
2.Historic Frederick
1.Walking Tour
2.Food tasting
1.Local Art
2. Guided Tour
1. Restaurants Frederick Maryland
2. Walking Tour
1. Wine tasting
2.Walking Tours
Frederick Tourism
Art and Tart Home Page
Awareness Campaign
11.09.20 -12.10.20
Ad Groups
Ads
Keywords
CAMPAIGN STRUCTURE REASONING
I set up the structure to effectively reach men and women age 30 - 50 with multiple interests. The keywords used in that campaign allow for organic copy that also has the possibility to hit multiple interests at once. Finally, the landing page chosen is the Home Page which should be designed in a way to engage and interact with new visitors, bringing awareness to offerings. This is a new business and tactics should relate to the first stage of the conversion funnel.
CREATED ADS
THINGS TO DO IN FREDERICK, MD ADS
MARYLAND HISTORY ADS
GUIDED TOUR NEAR ME ADS
ART ENTHUSIAST ADS
FOOD LOVERS ADS
WINE TASTING
ADS