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BRAND

BACKGROUND

Shoetji is an eco-friendly shoe laundry services. We provide you the best services with 90% eco-friendly chemical in our detergent to make sure your shoes are always in prime condition and to keep your feet irritation-free. You can just sit down, relax, and wait while we take care of your shoes at your own house!

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PARA PENTJOETJI

Reyhan Ardi Raditya

Bilqis Khairunisa

M. Raihan Sujatmoko

Ulfiati Khasanah

Prianggoro Ramadhan

Giska Alliya Chikila

Hafidz Qadarullah

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BRANDING

Primary Color

PANTONE 221C

RGB 45 140 158

HEX / HTML 2D8C9E

CMYK 76 17 22 11

PANTONE 339C

RGB 0 179 136

HEX / HTML 00B388

CMYK 79 0 60 0

Color Derivative

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PRODUCT OFFERING

Shoetji Bersinar

Deep clean for 3 pairs of shoes / month
Free eco-friendly bag*
1x Pick-up delivery / month
1x Special material shoe cleaning
1 x Home service cleaning

Shoetji Berjama’ah

Deep clean for 12 pairs of shoes / month
Free eco-friendly bag*
3x Pick-up delivery / month
1x Special material shoes cleaning
1x Home service cleaning

Shoetji Care

1x Repaint
1x Unyellowing
1x Reglue
Free eco-friendly bag*
1x Pick-up delivery / month
1x Home service cleaning

Shoetji Sultan

3x Special material shoes dry cleaning
Free eco-friendly bag*
1x Pick-up delivery / month
3x Home service cleaning

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TARGET CUSTOMER

DEMOGRAPHIC

BEHAVIOUR

PERSONALITY

MOTIVATION

People who want to wash their shoes but they are too lazy/busy

Want to have the best service for their shoes instantly

Shoes Addict

Age 20-35
Male & Female
College Student, Fashionista, Early Adopter
Location : Jabodetabek, Bandung, Yogyakarta, Surabaya

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VALUE PROPOSITION

Problem People Face	Solution You Offer	Positive Benefits to Them	Value Proposition
“I don’t have free time to wash my shoes.”	Providing shoe laundry service with optimal result	Saving time and energy	Deep Cleaning
“I want to take part to save the earth from the smallest step.”	Providing environmentally friendly shoe laundry service	Helping to save the environment	Eco-friendly
“I have too many shoes to be washed and it’s difficult to bring them to shoe laundry.”	Pick-up Delivery	Shoes can be delivered and picked up so that customers don't have to bother bringing their shoes	Pick-up Delivery
“Where can I wash my shoes with special material safely?”	Giving special treatment to shoes made of special materials	Keeping the shoes in their best condition	Special Treatment
“I have things to do at home and I want to use my shoes for tomorrow’s occasion”	Providing shoe laundry service from customer’s house	Just do their things at home and their shoes will be clean in no time	Home Service

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UNIQUE SELLING PROPOSITION

Eco-Friendly Products

Home Service

Shoetji offers shoe cleaning services for shoes addict to wash their shoes with eco-friendly products.

Unlike the others, we can wash your shoes at your own house.

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