Threshold Marketing Guild
Q3 budget proposal
Marketing Guild Q3 budget proposal
Rationale for Q3 budget of $125k
Budget categories & their weighting
Educational Materials (21%) | $26,750 |
| |
Content (15%) | $19,200 |
| |
Campaigns/Events (27%) | $33,500 |
| |
Administration (8%) | $10,000 |
| |
Discretionary - for opportunities not forecasted (28%) | $35,000 |
| |
Total proposed Q3 Marketing Guild budget | $124,450 |
Budget detail: Educational Materials
Educational Materials (21% of total budget) | |
Educational Video Creation | $12,750 |
Educational Video Animation & Graphic Services - external | $4,000 |
tBTC v2 launch materials | $10,000 |
CATEGORY TOTAL | $26,750 |
Budget detail: Content
Content (15% of total budget) | |
Technical Writer for Blog Content - 20 hours/month | $4,200 |
Between Two Keys videos (Travel, Video Production, Post) | $10,000 |
Content contributors: newsletter, "Meet the DAO", etc. - 30 hrs./mo. | $5,000 |
CATEGORY TOTAL | $19,200 |
Budget detail: Campaigns & Events
Campaigns & Events (27% of total budget) | |
PRE Use Case Competition | $5,000 |
Community Bounties (e.g. Layer 3) | $6,000 |
Discretionary Travel Budget for Events (i.e. ETHMX, ETHNY, or ETHCC) | $5,000 |
tBTC v2 promotion | $10,000 |
Media Placement/PR - time to contact outlets, evaluate decks, funds to pay | $7,500 |
CATEGORY TOTAL | $33,500 |
Budget detail: Administration
Administration (8% of total budget) | |
Discretionary budget for additional Committee hours | $5,000 |
Expertise - limited external consultation to increase our efficiency, reach (e.g., SEO expert) | $5,000 |
CATEGORY TOTAL | $10,000 |
General Discretionary - for opportunities not forecasted $35,000
(To have more ability for new things or to amplif ones that work well and/or cost more than projected.)