Media Literacy

Multimedia Portfolio

Christine Madden

Core Class

Media Literacy & Popular Lit

(CLTC 11000)

6 Key Concepts in Media Analysis

1. All media messages are “constructed.”
2. Each medium has different characteristics, strengths and a unique “language” of construction.
3. Media messages are produced for particular reasons.
4. All media messages contain embedded values and points of views.
5. People use their individual skills, beliefs and experiences to construct their own meanings from media messages.
6. Media and media messages can influence beliefs, attitudes, values, behaviors and the democratic process.

Core Class

Intro to Mass Media

(TVR 12100)

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1895

Marconi transmits first wireless morse code messages

1800-1850s

Book industry develops

1638

First printing press is made in the United States

1663

First magazine published in Germany

1800s

Emergence of various motion picture inventions

2015

Video streaming begins to take off, affecting TV viewership

1925

First television image transmitted

Interdisciplinary Media Analysis Perspectives

Rock Styles Since 1955

(MUNM 14000)

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1967

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2012

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1955

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1975

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1974

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1984

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1991

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1984

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Interdisciplinary Media Analysis Perspectives

Visual Culture of Science

(ARTH 20400)

“Objects and Apparitions”

Christine Elfman

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Media Creation

Presentation & Graphic Design

(STCM 11100)

Contrast - Do important data points in the layout stand out?

Repetition - Are there elements that could be consistent across a series of ads on this topic?

Alignment - Do visual elements line up with one another, or are they arbitrarily placed?

Proximity - Are data points laid out so that they are in the same area of the layout?

Sequence - Is the information presented in the best order?

Vectors - Is the eye lead from element to element?

Color - Is a standard color combination being used?

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Line - Are lines used to enhance the layout?

Mass - Are there distinct areas that are differentiated from one another?

Movement - Is motion suggested when necessary?

Space - Is negative space used well?

Texture - Are textures used to create dimension?

Type - Do the typefaces match the mood of the message?

Value - Are gradients used to suggest depth?

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Call to Action

Navigation

Regularly Updated

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Timely Content

Design

Media Literacy Application

First & Second Semester Research Team

(PSYC 30207 & PSYC 30307)

“All television is educational. The only question is,

what does it teach?”

- Nicholas Johnson (Former F.C.C Commisioner, 1976)

Current Ongoing Studies:

Third Grader Study & Teachers in Television Study

2018 - 2019 Studies

Parenting Study

Teen Study

Gender Study

Media Literacy