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Intent

Implementation

Impact

Term

Why are students being taught this content?

Sequencing - Why are students being taught this content now?

How will the unit be delivered?

What will students be able to do by the end of this unit? How will this be assessed?

How does this unit prepare students for future learning?

What links are there to other subjects?

1

R068 - Design a business proposal: This is the first compulsory unit of the CNA Enterprise and Marketing course. These build up fundamental skills which will be needed in the next unit of coursework R069 and also the examined unit in year 11.

This is the fundamentals to any business process and also entrepreneurship. Being able to carry out market research and propose ideas are the fundamental skills of any business person.

The unit will be delivered through a wide range of lessons including theory, case studies, news article, independent and group work activities. The unit will require students to complete coursework linked to the exam board brief ensuring to meet all of the required criteria.

In this unit students will learn how to develop market research tools and use these to complete market research. Students will then use their findings to decide who their customers are, create a design mix and produce product design ideas. Students will then receive feedback on their designs and will make financial decisions based on calculations and profit margins.

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On completion of this unit students will have gained essential skills and knowledge needed to start a business but also transferable skills of creativity, self-assessment, giving and receiving feedback and research and evaluation skills.

The ownership and aims and objectives of a business underpin all decision making and is crucial for students’ future learning. The basic concepts of market research, business proposals as well as costs and profit/loss will be throughout this course.

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Students also need these skills to complete the next unit R069 to market and pitch a business proposal.

Topics such as business location links with Geography. Costs, revenue, profit and loss link with Maths.

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Future career links are made to entrepreneurship but also proposals of individual ideas.

2

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3

Complete R068 - see above

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R069 - Market and pitch a proposal: This second unit is used to develop students business skills to promote and pitch a product to potential clients. This is being taught as it is a fundamental skill in any business environment.

See above

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In this unit students will learn how to market a product to their target audience and to pitch it to their client. These are skills needed in business to promote a product but also to present a product to potential clients.

See above

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The unit will be delivered through a wide range of lessons including theory, case studies, news article, independent and group work activities. The unit will require students to complete coursework linked to the exam board brief ensuring to meet all of the required criteria.

See above

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In this unit students will learn how to design a brand which will make a product stand out in the market, before creating a promotional campaign to get the product noticed by customers. Students campaigns will include different methods of promotion, depending on suitable for the target audience. Students are then required to pitch their proposal to the client.

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On completion of this unit students will have gained the transferable skills of creativity, self-assessment, giving and receiving feedback and communication and evaluation skills.

See above

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This unit prepares students for the next unit which is an exam R067. these skills are needed to have a clear understanding of enterprise and marketing concepts.

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This also gives students transferable skills that can be used in any industry of further education.

See above

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This topic links in with IT and maths as there are a wide range of skills used in this unit as well as calculation of profit/loss and marketing costs.

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Intent

Implementation

Impact

Term

Why are students being taught this content?

Sequencing - Why are students being taught this content now?

How will the unit be delivered?

What will students be able to do by the end of this unit? How will this be assessed?

How does this unit prepare students for future learning?

What links are there to other subjects?

1

Unit 1 Investigating the Business Environment - to gain an understanding of different types of businesses, the external environment and the importance of innovation

Component 1 Investigating the Business Environment is the introductory unit to the BTEC Extended Certificate and covers the fundamentals of the course e.g business aims and ownership.

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A range of individual and group tasks, discussions, presentations and quizzes will be used. Case studies and internet research. Modelling of assessment tasks.

In this unit learners will:

Explore the features of different businesses and analyse what makes them

successful

Investigate how businesses are organised

Examine the environment in which businesses operate

Examine business markets

Investigate the role and contribution of innovation and enterprise to business

success.

Students are introduced to the basics of business before delving into the functional areas within a business that make up the next 3 units.

Careers in both the voluntary and private sector are linked with this unit.

Links with economics, Sociology and ICT.

2

Unit 2 Developing a Marketing Campaign - Learners will gain skills relating to, and an understanding of, how a marketing campaign is

developed.

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Students have gained an insight into business from Unit 1 and are now ready to look deeper into the functional area of marketing. Sitting the exam in Year 12 provides an opportunity to resit in Yr 13.

A range of individual and group tasks, discussions, presentations and quizzes will be used. Case studies and internet research. Modelling of assessment tasks.

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Students will be able to; Demonstrate knowledge and understanding of marketing principles, concepts, processes,key terms, data sources and definitions

Analyse marketing information and data, demonstrating the ability to interpret the potential impact and influence on marketing campaigns

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Working within a budget links directly with the finance unit in Year 13.

The skills of creativity developed link with many careers for example marketing executive.

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Links with sociology and ICT.

3

Unit 2 Developing a Marketing Campaign - Learners will gain skills relating to, and an understanding of, how a marketing campaign is

developed.

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This is a continuation of the work started in the previous term.

A range of individual and group tasks, discussions, presentations and quizzes will be used. Case studies and internet research. Modelling of assessment tasks.

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Students will be able to:

Evaluate evidence to make informed judgements about how a marketing campaign should be planned, developed and adapted in light of changing circumstances.

Be able to develop a marketing campaign with appropriate justification, synthesising ideas and evidence from several sources to support arguments

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The skills of analysis and evaluation developed are applicable to all other courses studies and subsequent units.

Links with sociology and ICT.

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Intent

Implementation

Impact

Term

Why are students being taught this content?

Sequencing - Why are students being taught this content now?

How will the unit be delivered?

What will students be able to do by the end of this unit? How will this be assessed?

How does this unit prepare students for future learning?

What links are there to other subjects?

1

Component 3 Personal and Business Finance

This unit includes aspects of both personal and business finance. Personal finance involves the

understanding of why money is important and how managing money can help prevent

future financial difficulties. Finance is at the heart of everything that businesses do.

This unit builds on the financial content covered in previous units. The January sitting of this exam gives students the opportunity to resit in the summer should they wish to do so.

Students will study a wide range of business case studies both individually and in groups. They will use past exam papers and modelling to develop their exam technique.

This unit gives students an insight into where they can get financial advice and support.

The business finance aspects of the unit introduces students to accounting terminology, the purpose

and importance of business accounts and the different sources of finance available to businesses.

Planning tools, such as cash flow forecasts and break-even, will be prepared and analysed.

Measuring the financial performance of a business will require students to prepare and analyse statements of comprehensive income and statements of financial position.

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This unit is assessed by a 2 hour external exam in January.

This unit will provide a foundation for a number of other finance and business units and will help students to analyse profitability, liquidity and business efficiency. It will give them the knowledge and

understanding to manage their personal finances and will give them a background to business

finance and accounting as they progress to employment or further training.

Links to Maths, Economics.

2

Component 8 Recruitment and Selection

This unit gives students the opportunity, through role play, to take part in selection interviews. They

will need to be organised and prepared so that they demonstrate your communication skills in this

work-related competence

This final unit prepares students for moving on from sixth form and gives them experience of the recruitment process including applying for a job and a practice interview.

A range of business theory and analysis of practical skills needed for the recruitment process will be followed by practical tasks to develop those skills. Students will independently research their chosen employer.

Students will be able to:

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Examine how effective recruitment and selection contribute to business success.

Undertake a recruitment activity to demonstrate the processes leading to a

successful job offer.

Reflect on the recruitment and selection process and their individual performance.

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This unit is assessed through the creation of business documents and observation of recruitment interviews.

This unit will give students a foundation for progression to employment, for example in a human

resources role, or to higher education.

Links to employment.

3

Component 8 Recruitment and Selection

Through undertaking recruitment activities the unit will help

Students to develop the skills needed in an interview situation. They will have an opportunity to review

Their individual performance and analyse their skills for development.

This final unit prepares students for moving on from sixth form and gives them experience of the recruitment process including applying for a job and a practice interview.

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A range of business theory and analysis of practical skills needed for the recruitment process will be followed by practical tasks to develop those skills. Students will independently research their chosen employer.

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Students will be able to:

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Examine how effective recruitment and selection contribute to business success.

Undertake a recruitment activity to demonstrate the processes leading to a

successful job offer.

Reflect on the recruitment and selection process and their individual performance.

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This unit is assessed through the creation of business documents and observation of recruitment interviews.

This unit will give students a foundation for progression to employment, for example in a human

resources role, or to higher education.

Links to employment.