Eric S. Weber�Sales Director
Turning Qualified Leads into Clients
Ian McDonald
CRO
What You Expect to Learn
General Overview of Growth Process
Business Development, Awareness, Outreach
getKambium
What does it look like? (in the platforms)
Business Development & Lead Generation
Website Forms – Downloadable Resources
Contact lists
Local Events and/ or Sponsorship
Local Networking
Google AdWords/PPC
Word of Mouth / Referrals
Webinars/ L&L
01
Guided Sales Outreach & Prospecting
Check out the prospect on LinkedIn
If VM, what is your message?
Call the prospect
If they pick up, what questions are you asking them to qualify?
If a gate keeper, what are your rebuttals to get the appointment?
Send an intro email (call to action)
No response call and email
02
03
04
Gate Keeper: Rebuttals
No VM
Email should have a call to action (wanting an appointment)
CLIENTS
BUSINESS DEVELOPMENT & LEAD GENERATION (CONTACTS LIST)
MARKETING & AWARENESS
(CONSITENCY/ EMAIL DRIPS/ SOCIAL MEDIA/ BLOGS)
SALES OUTREACH
(PLAYBOOKS)
Bird’s Eye View
©getKambium 2024 | Confidential | 2nd April 2024 |
©getKambium 2024 | Confidential | 2nd April 2024 |
©getKambium 2024 | Confidential | 2nd April 2024 |
©getKambium 2024 | Confidential | 2nd April 2024 |
©getKambium 2024 | Confidential | 2nd April 2024 |
©getKambium 2024 | Confidential | 2nd April 2024 |
©getKambium 2024 | Confidential | 2nd April 2024 |
©getKambium 2024 | Confidential | 2nd April 2024 |
©getKambium 2024 | Confidential | 2nd April 2024 |
Eric S. Weber – Sales Director
2403 Sidney Street, Suite 150 | Pittsburgh, PA 15203
Phone: 412.848.4802
Thank You!
Ian McDonald - CRO
3 Melrose St., Newmarket | Auckland 1023 New Zealand
Phone: +64 21 381 814
https://www.linkedin.com/in/ian-mcdonald-7858a82/
Web: www.getkambium.com