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Creating dynamic and personalized event experiences

Workshop

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Speakers

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Diana Kolesarova

SENIOR EVENT MARKETING MANAGER, SUPERSIDE

​

Nicolas Grenié

DEVELOPER ADVOCATE, TYPEFORM

Pol Borrellas

SENIOR PRODUCT MANAGER, TYPEFORM

Maranda Borchert

CUSTOMER ADVOCACY MARKETING MANAGER, ZAPIER

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Introduction

Event registration

Onboarding

Awards

Event feedback

Other ideas

Q&A

3

AGENDA

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02

03

04

05

06

07

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CREATING DYNAMIC

& PERSONALIZED

EVENT EXPERIENCES

INTRODUCTION

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The challenge

91%

68%

68%

INTRODUCTION

5

Event attendees say they are more likely to support brands that create memorable, engaging event experiences*

Event marketers consider engagement of virtual participants to be the biggest challenge**

Event organizers say that using personalized content and attendee experiences is key to driving higher attendee satisfaction***

�* Source: Event Marketing Institute�** Source: Sweap

*** Source: Bizzabo

  1. Creating memorable event experiences
  2. Engaging attendees across all stages
  3. Importance of personalization

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The Solution: End-to-end event management with Typeform

INTRODUCTION

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Four use cases that can help you:

INTRODUCTION

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  1. Boost signups
  2. Increase attendance rates
  3. Increase attendee satisfaction
  4. Generate actionable data

Onboarding

Participation

Feedback

Registration

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CREATING DYNAMIC & PERSONALIZED EVENT EXPERIENCES

Registration

Improve signups

On-brand

Understand attendees

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Why use

a typeform for registration?

CREATE AN EVENT REGISTRATION EXPERIENCE

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  1. Improve signup rates
  2. Keep the experience on-brand
  3. Get a better understanding of registrants
  4. Easily connect to other tools

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CASE STUDY: TYPEFORUM REGISTRATION

  • Allows people to sign up for event very quickly via an on-brand experience�
  • Collects information about preferences�
  • Sends registrants automatically to Zoom Webinar via Zapier

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CREATE A REGISTRATION EXPERIENCE WITH TYPEFORM

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Branding & design

Connect to webinar tools

Partial responses

Data enrichment

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CREATE A REGISTRATION EXPERIENCE WITH TYPEFORM

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Branding & design

Connect to webinar tools

Partial responses

Data enrichment

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CREATE A REGISTRATION EXPERIENCE WITH TYPEFORM

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Branding & design

Connect to webinar tools Partial responses

Data enrichment

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CREATE A REGISTRATION EXPERIENCE WITH TYPEFORM

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Branding & design

Connect to webinar tools

Partial responses

Data enrichment

​

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ONBOARDING

CREATING DYNAMIC

& PERSONALIZED

EVENT EXPERIENCES

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Why make an agenda builder?

ONBOARDING

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  • Reminds people about what to expect
  • Personalization makes people more likely to engage
  • Shareable content

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CASE STUDY: ZAPCONNECT EXPERIENCE BUILDER

  • Allows registrants to build their ideal event experience�
  • Collects details about their role and topics they are interested in to create a personalized agenda�
  • Prompts them to add the event to their calendar to increase likelihood of attendance

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ONBOARD REGISTRANTS WITH AN AGENDA BUILDER

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Outcome quiz

Share with Hidden Fields�Smart Insights

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ONBOARD REGISTRANTS WITH AN AGENDA BUILDER

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Outcome quiz

Share with Hidden Fields �Smart Insights

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ONBOARD REGISTRANTS WITH AN AGENDA BUILDER

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Outcome quiz

Share with Hidden Fields�Smart Insights

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awards

CREATING DYNAMIC

& PERSONALIZED

EVENT EXPERIENCES

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Why use Typeform to source your awards?

CUSTOMER AWARDS

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  1. Get richer submissions
  2. Easily collect video and images
  3. Instantly send nominations to your collaboration tools

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CASE STUDY: ZAPPY AWARDS

  • Captures videos of what people have created�
  • Embedded into awards application page�
  • Demos played at virtual awards show at ZapConnect

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CASE STUDY: ZAPPY AWARDS

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CREATE AN AWARDS SUBMISSION SOLUTION

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Video answers

Multi-question page�Collect images

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CREATE AN AWARDS SUBMISSION SOLUTION

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Video answers

Multi-question page�Collect images

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CREATE AN AWARDS SUBMISSION SOLUTION

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Video answers

Multi-question page�Collect images

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feedback

CREATING DYNAMIC

& PERSONALIZED

EVENT EXPERIENCES

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Why use Typeform to collect event feedback?

EVENT FEEDBACK

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  • Keep your survey on-brand
  • Personalize the question flow
  • Send qualified leads to Sales

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Hey! 👋

CASE STUDY: SUPERSIDE'S EVENT FEEDBACK SOLUTION

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  • Lead events at Superside (webinars, virtual summits, roundtables, and more)
  • Tomorrow is my 3 year work anniversary
  • Our target is marketing and creative leaders (and teams) that need design support

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Results 🚀

CASE STUDY: SUPERSIDE'S EVENT FEEDBACK SOLUTION

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  • This year alone, we have generated over $3M in life-time value from event program
  • Our webinars generate 1,000+ registrants/session (avg is ~250)
  • 2024 virtual summits brought in 10K+ registrants with our ICPs being ~22%
  • We average a 4.8/5 attendee satisfaction score (data from Typeform surveys 🙌)

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3 ways we've optimized post-event surveying

CASE STUDY: SUPERSIDE'S EVENT FEEDBACK SOLUTION

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  1. Using logic to focus attendee experience
  2. Using redirects to connect sales systems and workflows
  3. Using design features to lean into brand consistency

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SUPERSIDE CASE STUDY: USING LOGIC TO FOCUS EXPERIENCE

  • Questions that align to event experiences help gather more relevant information�
  • Dynamic surveys make contributing quick and easy

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SUPERSIDE CASE STUDY: REDIRECTING TO SALES

  • Automation unlocks efficiency, data sharing, and self-service�
  • Data sharing helps our Sales team with more personalized follow-ups

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SUPERSIDE CASE STUDY: APPLYING DESIGN FEATURES

  • Branding consistency is key for event experiences�
  • Event branding helps your audience recall their experience and answer more accurately

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Survey engagement

By using all of the product features we keep event attendees engaged & cater questions to them!

We’ve unlocked overall impact with Typeform! 🚀

Thoughtful feedback

By using all of the product features we capture accurate and useful information from event attendees!

Distributed data sharing

By using all of the product features we can enrich data for sales to use in follow-ups and to engage their targets!

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CREATING DYNAMIC & PERSONALIZED EVENT EXPERIENCES

other ideas

Speaker recruitment

QR codes

Hackathons

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Q&A

CREATING DYNAMIC & PERSONALIZED EVENT EXPERIENCES

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Let's Connect!

CREATING DYNAMIC AND PERSONALIZED EVENT EXPERIENCES

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NEXT STEPS

CREATING DYNAMIC & PERSONALIZED EVENT EXPERIENCES

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Next steps

TAKEAWAYS

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  1. Get the guide
  2. Join the community discussion
  3. Get your typeform tuned!

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UP NEXT

ROUNDTABLE: AMPLIFYING YOUR TYPEFORM EXPERIENCE