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Rise App

A new approach to mindfulness

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Elevator Pitch

Rise uses science backed mindfulness courses and techniques to help you improve in all areas of life, from bettering your health, athletic performance, creativity, or stress. And the best part -- it's all in just one place and with a whole community embarking on the same journey.

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The problems

Mindful practice benefits exist over a variety of areas -- not just to reduce stress -- yet there isn’t an all encompassing app where users can extract all of these benefits and foster a community while doing so.

Mindfulness apps currently only target the general meditation market and is not niche, this means users are less willing to pay for subscriptions
Users must download multiple apps to address different health and wellness needs
Users often embark on wellness journeys alone and don’t know where to seek out community
Users have different goals and experience levels with mindfulness
Not many affordable options for people who are interested in mindfulness

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Community Building

Users will be able to tailor the app to their current experience levels and whatever their intentions are from areas like fitness or mindfulness goals

Increase access

Provides a niche for everybody

Users will have access to chat forums and live group sessions covering a variety of health and wellness topics from fitness journeys to managing anxiety during the current times

Rise incorporates mental health management, fitness, work life balance, and curated mindfulness sessions for people from families to teachers, students, athletes, or professionals

It is an affordable option with more perks, and will expand into workplace benefits programs with competitive prices

Tailored to user

Our solutions

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Market Opportunity:

$12.6 billion USD

Expected compound annual growth rate of 44.7% by 2026 valued at $236 billion USD

75.5 million

users of top 10 fitness apps

52 million

users of top 10 meditation apps

https://www.grandviewresearch.com/industry-analysis/mhealth-app-market for the 12.6

http://www.globenewswire.com/fr/news-release/2020/05/14/2033925/0/en/Fitness-App-Market-To-Reach-USD-14-64-Billion-By-2027-Reports-and-Data.html

The COVID-19 virus pandemic has initiated a seismic wave of health anxiety and awareness, which is triggering a new category of virus-fighting tech. The lockdown to ensure social distancing has triggered the growth in subscribers on fitness apps.The industry’s demand is growing as people are trying to stay fit during the quarantine and social distancing will further limit human contact that will again boost the demand for the market after the lockdown has been lifted.

The mindfulness meditation application market is anticipated to be valued USD 4,377.95 millions by the year 2027

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The Product

Users can choose their niche, a “Work” option will display courses related to using mindfulness practices to improve work performance

Users will receive mindfulness courses targeting specific areas of health and wellness, this is the UI when selecting exercise

Incorporates gamification of courses by showing completion to get users to continue to use the app

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The Product

Users are able to message each other in the community chatroom and create niche discussion groups

With more and more people seeking out communities online due to the pandemic, the chat room function helps target the desire for connection and community

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Business Model

$0.00

Monthly subscription

Access to community and chat forums
Unlimited access to courses

One time annual subscription

Receive all app functions for cheaper

$6.99/mo

$40/year

Freemium

7-day free trial

All courses and features available for 7 days
After trial is over user receives basic courses

Premium

Best deal

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SWOT analysis Headspace and Calm

Strengths	Weaknesses
-warm and welcoming user interface - friendly marketing tactics with cartoon characters -easy to use - users can opt for short sessions if they are busy -uses gamification in meditation experience by showing streaks	-not many options for individuals who already have mindfulness experience -only appeals to general meditation market and is not niche enough -timer does not provide many options
Opportunities	Threats
- They can expand sessions to include more higher level meditations -app can become more niche towards users -subscription for health and wellness applications drastically increasing due to COVID-19	-innovation in mindfulness apps -headspace rolled out mindfulness exercises -offers diverse payment plans -utilized in corporate wellness programs

Strengths	Weaknesses
-good for people who already have experience with mindful meditation -a lot of audio and music options on app -more variety of timer options for busy people	-only offers annual subscription rather than month to month option - UI and aesthetics are not enticing -User onboarding can be confusing
Opportunities	Threats
-app can be more niche towards users -room to diversify content -subscription for health and wellness applications drastically increasing due to COVID-19	-other apps growing more by targetting -app is used by corporate wellness benefits programs

Headspace

Calm

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Competitive Advantage

Utilizes a targeted approach to the mindful meditation market

Affordable

Builds community

Tailored by experience

Mindfulness can do more than just reduce stress, from athletes to entrepreneurs, everyone can reap the benefits in multiple areas

Mindful meditation apps charge more than what users actually practice, our subscriptions are more affordable which will increase access to great resources

Users at different stages of their health and wellness journey can find community with one another, and with the recent pandemic, more and more people are seeking out virtual communities

Users of all mindfulness experience levels are able to reap the benefits