Marketing Round-up Call for
all registered FIWARE Members only
WELCOME TO OUR
FIWARE Marketing Round-up Call�No. 02/22 (23.02.2022)
Cristina Brandtstetter
CMO, FIWARE Foundation
INDEX
Highlights of the day
1
Next Call: Presenting EDAG, Deloitte �and ThoughtLab
JUST A RECAP…
Our 4 FIWARE Major Marketing Pillars
2
SUCCESSES IN JANUARY
Revisit FIWARE SMART FEST and all its fabulous content
We are still over the Moon when looking back at the success of our FIWARE Smart Fest last month with +700 registration. We hope you also found great insights, opportunities, and solutions to bring #DataSpaces into reality.
With +85 presentations from 17 Sessions, the two-day deep dive event showcased the power of Data Spaces, Open Source, outstanding Use Cases that are leading by example, trending topics in tech, interesting discussions, networking opportunities, and much more.
Did you miss some sessions or perhaps you want to go back over some talks that you enjoyed? We've got you covered! The recordings are available in FIWARE YouTube channel, click to the link below and revisit the sessions you are interested in in.
REVISIT THE EVENT HERE
SUCCESSES IN FEBRUARY
New Partnership with ThoughtLab �for “Smart Cities” (starting Feb 18)
For Members only
That’s fantastic for FIWARE
That’s fantastic for the FIWARE COMMUNITY
That’s fantastic for CITIES
SUCCESSES IN FEBRUARY
NA Task Force Kick-off
Actions with impact for the FIWARE Community
Next meeting call
10th March 2022 18:00 - 19:30 CET
Call to contribution
events/fairs/congress as guest/exhibitor/organizer. Add here!
in NA? Contact tonia.sapia@fiware.org
NA Task Force Management
6
FIWARE TRADE SHOWS & EVENTS
Co-exhibition opportunities 2022*
* Renderings are subject to change.�** Participation not confirmed yet.
IOTSWC
10-12 May
Location: Barcelona, Spain
Hannover Messe**�30 May - 2 June
Location: Hannover, Germany
Join the FIWARE booth �as a fabulous co-exhibitor!
Secure your space now by contacting: �quy.le@fiware.org or angeles.tejado@fiware.org
FIWARE GLOBAL SUMMIT�14-15 Sept
Location: Gran Canaria, Spain
SCCON�18-20 Oct
Location: Berlin, Germany
SCEWC�17-19 Nov
Location: Barcelona, Spain
dikomm�3 Nov
Location: Essen, Germany
NEXT TRADE SHOWS & EVENTS
IoTSWC 10-12 May 2022 - FIWARE BOOTH: 90m2 NOW!
DOMAINS
GET YOUR WORKSTATION ON FIWARE BOOTH
NON-MEMBER: €5.000
Workstation: Desk / Cube + 1 chair Individually branded
FIWARE Platinum Members and Projects* (20% discount): € 4.000
Workstation: Desk / Cube + 1 chair Individually branded
FIWARE Gold Members (10% discount): € 4.500
Workstation: Desk / Cube + 1 chair Individually branded
All co-exhibitors: € 990
Communication & Audiovisual Equipment (obligatory)
Not included: all not mentioned in the Communication & Audiovisual equipment, high-speed Internet, Ethernet connection, special requests and equipment, magazine racks, additional chairs, etc. . Booth party.
* Projects = publicly (co-) funded projects.
NEXT TRADE SHOWS & EVENTS
IoTSWC 10-12 May 2022 - FIWARE BOOTH - BIGGER NOW!
FIWARE CO-EXHIBITORS:�
Confirmed:
Our new booth has 91 sqm
Venue: Gran Via, Hall: 4, Stand: C341
OPPORTUNITIES:�
Last Co-exhibition spaces to be booked now to still become a FIWARE Co-exhibitor: �Contact: angeles.tejado@fiware.org
SMART WORLD by FIWARE: Want to showcase Smart City or IOT use-cases using real data generated from sensors :�Contact: max.kleinsorg@fiware.org
Reserved /WIP:
NEXT TRADE SHOWS & EVENTS
FIWARE selected for Testbed area at IOTSWC
9
NEXT TRADE SHOWS & EVENTS
SMART WORLD BY FIWARE: BECOME A TESTBED SPONSOR
10
You have a Module at show with SMART WORLD by FIWARE? CONGRATS!!! �Then you will be part of the very special Testbed exhibition area!�The IOT Solutions Testbeds Jury has selected FIWARE to be one of the 10 Testbeds - with our proposal
"SMART WORLD of Digital Twin for Smart Services in Industry” (60 sqm)
Package Deal: 1,590 € � book before April 15
NEXT TRADE SHOWS & EVENTS
IOTSWC: Pleasant Anticipation
11
IOTSWC: Building Detection and Analytics Pipelines for Digital Service Chains
Tuesday, April 5th 2022 - 4:00 PM (CEST)
FIWARE is present and highly visible in the IOTSWC webinar series - ramping up all Marketing and Communications until we all meet meet again May 10-12.
The webinar is focused on GUARD platform, targeting security operators in the creation and management of analytics pipelines for digital service chains.
Use case presentation: fleet management service built for the city of Wolfsburg in Germany
NEXT TRADE SHOWS & EVENTS
Hannover Messe (hybrid), May 30 – June 2
We are working on a great concept…
NEXT TRADE SHOWS & EVENTS
E-world Energy & Water (in-person), Jun 21-23
FIWARE will present all around our Smart Energy / Water domain in this international leading trade fair.
Visit us to join our big conversation there on smart energy and water, with a focus on Smart Data Models, Data Spaces, the new 450 MHz communication network, Digital Twins, Joint use case between Atos and FIWARE, Smart Water as FIWARE’s fifth domain and much more!
Our famous Smart World by FIWARE (built by LEGO bricks) will be there as a center price of the booth supporting a hands-on storytelling. Our demonstrator will show many new elements - and a real FIWARE Context Broker will run the model!
Source: Atos, renderings in 01/2022, subject to change.
NEXT TRADE SHOWS & EVENTS
E-world Energy & Water (in-person), Jun 21-23
The new floor plan has just been released.�Find FIWARE on Atos booth (Hall 3), here.
Save the date and meet Ulrich, Quy and Max there at Halle 3, Stand Nr. 3-101!
Contact Quy Le to arrange the meeting with FIWARE quy.le@fiware.org.
As of Feb 17, 2022.
WE ARE HERE!
NEXT TRADE SHOWS & EVENTS
IoT WEEK - FIWARE presence preview
Preparation are currently work-in-progress, but we can disclose already:
As of 27th of January 2022, over 90% of the eligible population has been fully vaccinated in Ireland and 60% received their booster vaccine. Ireland is open for business and ready to welcome international delegates to the IoT Week in Ireland this June.
NEXT TRADE SHOWS & EVENTS
dikomm (hybrid), Essen, Nov 3
FIWARE is evaluating the option to run a FIWARE Partner Booth with attractive cost-benefits for our members. We have negotiated an appealing pricing model with discounts and additional benefits for all who are interested in Smart Cities in the German speaking countries.
In order to achieve all benefits, a minimum of 8 participating Co-exhibitors are required.
Only for FIWARE Members and Partners: We are looking at ca. 80-90 m² with
Are you interested? Let us know your interested before Feb 21!�Contact: cristina.brandtstetter@fiware.org
Source: dikomm, 2022
SMART WORLD BY FIWARE (LEGO MODEL)
FIWARE’s super Eye-catcher is growing - getting ready for next fairs
3 new modules delivered by:
Be the first to see them live! After Work Event at Forum Digital Technologies with AI Marketplace on 5.4!
Event / Location | Status | Planned Date �on Show |
SCEWC, Barcelona | CONCLUDED | 16. - 18.11.21 |
Forum Digital Technologies, Berlin | ON-GOING | 20.11.21 - 29.04.22 |
IoTSWC, Barcelona | Selected for testbed | 10.05. - 12.05.22 |
E-World Essen | Atos booth | 21.06. - 23.06.22 |
Exhibition German Consulate Barcelona | WIP | 13.05. - 27.05.22 |
ITS Toulouse (not confirmed yet) | WIP | 30.05 - 01.06.22 |
STRATEGIC ALLIANCES
Data Spaces Business Alliance - Fresh from the Cooker
Source: DSBA�As of Feb 18
OPEN POSITIONS IN MARKETING
Platform Launches & Community-driving Positions
Also: If you have a great team player at hand you would like to present�or connect us to, please get in contact with andrea.kather@fiware.org�or cristina.brandtstetter@fiware.org
All detailed profiles and application submission forms available on �Work with us
Community Platform Manager
Marketplace 2.0 Launch Manager
Communications & Press Manager
CLOSED
#FIWAREMARKETPLACE
Marketplace 2.0 Launch Manager
WELCOME to the Marketing Team from March 1:
Xhulja Melyshi xhulja.melyshi@fiware.org
Xhulja is a student in her last year at the University of Potsdam.
She will soon be getting her Master of Science in Clinical Exercise Science.
She loves travelling as well as gaining international work experience which brought her to accomplish educational programmes in Greece, Bulgaria, Albania and Germany.
She has already gained experience in social media and marketing in the past years, and together with her excellent experience in customer care and supporting people with health issues, she brings a lot of transferable skills to the job to make our Marketplace 2.0 a great success.
Xhulja will be working under the guidance of our project leader Tonia Sapia.
#FIWAREMARKETPLACE
Launching soon! On a new and thrilling platform
2022
#FIWAREMARKETPLACE
Launching soon! On a new and thrilling platform
Language and content under review
DOMAIN NEWS
WATER - Joining FIWARE’s 5th focus domain and MSC
23
Angeles
Digital Water
Transformation Journey
Contributor Manual
Join the MSC
Common Architecture
Digital Twins
Context Digital Twin Data
Business & Social Innovation
Plan of Activities
Contribution Smart Data Models
Water Use Cases and Solutions
Cities’ engagement & Utilities
Growth Impact Stories on Water
RUNNING PROJECTS
Project Landscape
24
Impress
RUNNING PROJECTS
Some Highlights from the World of Innovation Projects
Coming soon!
Mentoring Programme
Next Steps
Get ready for the next Open Call: DIH Working Group - Join
Building Detection and Analytics Pipelines for Digital Service Chains
New Video & Press Release
In collaboration with:
Wobcom and Imati
Supported by IoTSWC
Join the Workshop
Coming soon!
Join the Webinar
Spread the word!
Leveraging Algebraic Machine Learning for a new generation of Interactive, Human-Centric Machine Learning systems
Communication and Dissemination Plan coming soon!
CEF-EU Projects
26
HACKATHONS 2022
CEFAT4Cities Challenge: Smart Cities and Open Data
Deadline extended to 28 February!!!
Benefits of joining this hackathon:
Apply before 28 February, 2022
iHubs Update
28
All iHubs on fiware.org
Social Media Campaign: �posts every 2 weeks�covering activities and news from the FIWARE ihubs Network
Open Call: Green Deal �Data Space
TOPIC ID: DIGITAL-2021-CLOUD-AI-01-�PREP-DS-GREEN-DEAL�Deadline Date: 22 Feb, 2022
8 iHubs collaborating on ….
iHub Promotional Webinar
Objective: common value prop and WW footprint
Date: TBD in the MSC
iHubs Roll-up Banner Initiative
IHubs reporting & Newsletter coming soon!!!
Update your activities and upcoming events
FIWARE EVENT CALENDAR
You are organizing a FIWARE-related event(s)?
You want to spread the word to the FIWARE Community?
And you want a helping hand?
Your events can be featured in the FIWARE event calendar and promoted on our social media channels. All you can do is to share with us all the information and our team will evaluate and then promote them for you!
29
DROP US A LINE
FIWARE4CITIES
We are EU de-facto standard in Smart Cities for Context Mgmt
The THIRD edition is becoming a full-blown Book!�Publication date & Launch Event: April 1
Download Ed.2
Event Logo in Prep
#FIWAREIMPACTSTORY
FIWARE applied to Smart Industry and Robotics system
Novel IoT agent using FIWARE in automated Smart Factory solution
Developed by ITTI, a company based in Poland, CONTRA system offers an added value to the manufacturing sector instead of developing custom infrastructural and integration components from scratch. The solution was developed as part of the DIH2 EU project.
Read the Story
All Stories
#FIWAREIMPACTSTORY
What’s coming up: FIWARE Impact Stories in Q1 of 2022
32
Share your own Impact Story in 2022! �Secure your space and launch date ASAP with tonia.sapia@fiware.org!
Domain | Partner | Planned Date of Publication |
Community Building | FIWARE iHubs | March |
Community Building | FIWARE Accelerator | March |
Smart Cities | City of Paderborn | April |
Community Building | Marketplace | April |
Smart Ports | Huelva Port Authority | May |
Get involved! Download the guidelines and template to write your Impact Story here!
PRESS ACTIVITIES AND OPPORTUNITIES
2022 Cross-Media Editorial Campaign
33
We work on a first-come, first-served basis, so be quick. If you are interested in being part of this campaign, please get in touch: press.office@fiware.org
fiware.org
FIWARE Website: Fresh Design and Content Updates
34
Research & Development
About us
Members
Smart Water Domain
Cities Directory
fiware.org
FIWARE Website - a valuable resource for the Community, your daily business and Marketing
35
OUR GUIDING RULES
NEXT MILESTONES
MARKETING MATERIAL
The Marketing Launch Calendar (Highlights)
10 Nov
Press Kit v.14 &�Membership Brochure
Jan 2022
i4Trust OC Winners
Open Source Innovation White Paper
Sep-Oct
Birthday video �& editorial campaign
11 Oct
FIWARE �Smart Cities Brochure
28 Oct
FIWARE �Smart Cities Booklet Ed. 2
6 Oct
Smart World
by FIWARE flyer
(Mobility Edition)
Jan 28
2022
iHubs video
Kick Off Presentation - 7 January 2022
We are back: 14-15 September 2022
Our Banners
General Banner
Summit Call for Contribution: “ON”
STORIES FROM THE COMMUNITY
Contribute to the next Marketing Round-up Call
40
Do you have a story or news to share that is relevant to the FIWARE Community that you would like to present? Get in touch with us and present during the upcoming Marketing Round-up Call.
Send your content proposal to Max Kleinsorg and we will try to accommodate your contribution in the upcoming call.
NEXT CALL: 30.03.22 - 2 to 3 pm (CET)
INTERNAL ONLY
Standard agenda
41
Next Call: Presenting EDAG, Deloitte �and ThoughtLab
PRESS ACTIVITIES AND OPPORTUNITIES �Get the whole FIWARE wrap-up in one document
Download the Press Kit
Angeles: Add Cattlechain PR
SUCCESSES IN FEBRUARY
Partnership Agreement with ThoughtLab �for Smart Cities (starting Feb 18)
Partnership will provide FIWARE with the following valuable benefits:
FIWARE will support ThoughLab’s research in involving all our SC community and help with matchmaking to cities.
For Members only
SLIDE FOR BOD in MARCH
SUCCESSES IN FEBRUARY
NA TASK FORCE
SLIDE FOR BOD in MARCH
🇪🇺🇺🇸 The next EU-US Trade & Technology Council meeting will take place on May 15-16 in France. #TTC
This vital joint forum is crucial for providing global leadership across a range of key issues.
We’ll see @SecBlinken, @SecRaimondo @AmbassadorTai.