Today’s Presentation
Supercharging Communications and Collaboration
with Catholic Social Media
Today’s Presenters
Mitch Fisher
Director of Customer Experience
Catholic Social Media
Dcn. John Rogers
Vice President of Catholic Services
Director of Catholic Social Media
Holy Spirit,�you blessed the first disciples�with the power to spread God’s love throughout the world.
Give us a new power to proclaim your Word�through our own unique gifts�and through the channels of clear communication.
Make us willing to receive the Word as it enters our daily lives.
Prayer for Parish Communicators
Bless all who use their talents�in the field of communications.
Guide those who send out the message and those who receive it, so that all people�may come to know your truth�and be renewed by your love. �
We ask this through Jesus Christ, our Lord.
Amen!
Why are you here?
Why
Our Agenda Today
Who We Are
Who
Catholic fundraising consulting
Annual appeal management
Parish offertory specialists
Specialized digital services
Catholic fundraising consulting
Annual appeal management
Parish offertory specialists
Specialized digital services
Where We Come From
…trained 4,000 orgs in 2020
Where We Come From
…delivered an offertory rescue plan
Where We Come From
…trained orgs in 50 U.S. dioceses
More than 1 in 5 U.S. parishes rely on our social media management platform
each week
1 in 5 U.S. parishes
Posts published through our system reach more than 40 million people each year
40 million
So what?
Why does my organization need to be on social media?
So what?
Because that’s where the people are
THE reason
91.5% of Americans age 12+ are on social media each month
U.S. adults spend �2.5 hours every day
on social media
St. Paul didn’t stay home -
He went to Athens
Social media is the most efficient way to reach the most people in your community
community
*Non-followers near your parish are prioritized when followers share
The new (digital) evangelization
The new (digital) evangelization…
Social Media PAGE
Groups (and email)
…always the servant of in-person ministry
AND it’s an offertory boost!
The Bright Future
Bright
Dioceses
Parishes
What should I post?
How can we reach people?
Dioceses
Parishes
All the content,�but limited distribution
All the distribution,�but limited content
Dioceses
Parishes
Local Offices and Ministries
Place this in your bulletin?
Post this on your Facebook page?
Email this to your parishioners?
Download from Dropbox
Go to the school resource page
See attached
Post this on your website
Have Father share on social media
Read the weekly clergy email!
Local Offices and Ministries
Why can’t this be easier?
Folks want an easier way �to share content from the diocese
How often do you share diocesan content from your diocesan portal /newsletter /resource page?
Never�19%
Occasionally�54%
Monthly �11%
Weekly �16%
Folks want an easy way to
manage multiple accounts
Facebook only – 60%
Facebook + Instagram – 37%
Facebook + Instagram + X – 3%
1
2
40% of parishes have �2 or more Facebook pages
1
2
40% of parishes have �2 or more Facebook pages
3
4
5
Folks want experts to assist them with improving
Does your parish need help with any of the following? Check all that apply.
Parish staff wear many hats, and we need tools that speak to that
What is your parish’s biggest obstacle to a thriving social media presence?
Help publish content
Help us manage lots of accounts
Now let’s see analytics
Let’s personalize for each parish
Can we have distribution groups?
What about sharing OTHER resources?
Daily social media content from the Archdiocese
Tied to the liturgical calendar
Fun, engaging and inspiring
Expert customer service and coaching
All the tools and content you need free from the Archdiocese
We’ve made it easy for your parish to be great on social media
easy for your parish
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Q&A / Discussion