1 of 33

Universify

Done By:-

Ayman Ahmed

Aayaan Mehta

Sami Ali

Universify

2 of 33

AGENDA

1

Current Scenario

2

About Universify

4

Add-ons

7

Demo

3

Our Way

6

Budget

5

Features

3 of 33

You could be the next Steve Jobs…

Universify

4 of 33

But what if one wrong decision could snatch it all away….

Universify

5 of 33

Aaron’s Story

Aaron Gardner, an International development student at the University of East Anglia realised quickly he had opted to study the wrong course .

“Wasn’t what I expected”

Universify

6 of 33

Emily’s Story

Emily Chambers of the University of Lincoln realised it wasn’t financially viable for her to stay studying .

“I couldn’t handle the finances”

Universify

7 of 33

The Old Way

Wasteful

Annoying

Time Consuming

Inefficient

Costly

Universify

8 of 33

Technology has changed…
Communication has changed…
We have changed…

Universify

9 of 33

But what about the way we university?

10 of 33

We, at Universify, have a dream ,to ensure that there are no more Aarons or Emilys in the future.

Universify

11 of 33

About Universify

Helps students and parents easily discover Universities from the comfort of their homes.

Universify

12 of 33

Our way

Universify

13 of 33

Mission:

High quality
Easily accessible platform
Connecting students to suitable institutions.

Vision:

Help students achieve their dreams.
Provide everyone a platform that gives each individual a chance they rightfully deserve.

Universify

14 of 33

Why us?

There is no one as comprehensive.
We efficiently filter out unrelated data.
Negligible fee
Fast and reliable

Universify

15 of 33

Target Audience

The potential target market rises up to 138,600 students

Universify

Parents

This can nearly double our Target Audience

Students

Grade 10

Grade 11

Grade 12

Grade 13

Existing university students looking for a transfer

16 of 33

Marketing Mix Decisions

Promotions

Social Media
E-mail address
Adwords
School magazines
Newspapers

Place

Website which is also mobile friendly

Universify

17 of 33

Marketing Mix Continued

People

3 Employees
Less Costs
Future Expanison of Workforce

Process

Easy to navigate through website
Feedback Page
Accessible Virtually Anywhere

18 of 33

The Marketing Mix- C’s to Success

Customer Solution

Highly consumer-focused
Consumer needs fulfilled

Cost to Customer

Unprecedented Value for Money
Better than Competitors for minimal Price

Communication

Feedback Page
Viral Marketing

19 of 33

Competitors

United Arab Emirates Cultural Division
Dubai FAQs
KHDA

Universify

20 of 33

Discover new opportunities

Degree/ Program
Fee Range
Scholarship opportunities
Sports scholarship
Financial Aid
Emirate
Campus
Course Duration
Public or Private

Size
Single sex or co-ed
Students with disabilities
Under-graduate programs
Personal attention available
Diversity of student body
Extracurricular activities
Acceptance rate

Universify

21 of 33

SWOT Analysis

Strengths	Weaknesses
Relatively Low Price Extreme Convenience to Customer Highly Consumer-Focused	Initially, only based in UAE Charges a Sign Up fee Service will only be used once by a singular customer
Opportunities	Threats
Little to no competition Novelty Chance to expand internationally	Market could become highly competitive in the future Possibility of service duplication

22 of 33

ADD-ONS/Growth Plans

23 of 33

��

Books revisited

Will be the portal from which potential buyers can meet sellers offering older, unwanted and second-hand books.

Universify

24 of 33

Tutor room

The Tutor room will act as a portal for tutors and students wishing to connect.

Universify

25 of 33

Advisory Consultants

Advisory Consultants is where employees of Universify help increase the chances of users of reaching out to Universities

Universify

Priority search is where employees of UNIVERSIFY help increase the chances of users of reaching out to Universities by reviewing their profile, filling out application forms for them and keeping them updated on their opportunities. An addition fee and separate webpage will be made specifically for priority users. Users would want this service as they will not have to do the work and thus save time. Separate Advertisements can also be added onto these web pages.

Employees go through the CVs of these students and they themselves filter out a select few suitable universities for you depending on your requirements and your CV. This select few universities may be ones that aren’t only ideal for you, but depending on your academic, sporting and extra curricular achievements are the ones that you can get admission into. All this reviewing and presenting the perfect University for you and presenting it to you on a silver platter is thanks to our dedicated employees.

26 of 33

Organizational Structure

Partners

Marketing Department

Maintenance

Advisory Consultants

Universify

27 of 33

Website Features/Service Features

My Profile
Weekly newsletter pop-up
Sign-In icon
Sign-Up icon
Featured universities
Stay connected
Mobile friendly version
Website supports English and Arabic

Universify

My Profile is where registered users can view/edit their uploaded C.V’s and view a search history of all the universities they have visited.

Weekly newsletter pop-up will be shown when users access the website. This pop-up will require the user to input their email address in order to receive weekly updates on universities.

Sign-In icon will be placed on the front page of the website from where existing users can login.

Sign-Up icon will also be placed on the front page. Here new users can sign up by filling out a set of entries. Once this is done the user will have to reply to a computer generated message that will ask and hence complete their sign-up process

Featured universities will be shown in the form of their logos on the front page. A maximum of 10 can be shown at a time.

Stay connected will be links to the company’s social networking pages such as:

Facebook, Twitter, Instagram

Mobile friendly version will be incorporated to better serve those on their phones. This version will be similar to the website in terms of icons but different in the form of their positioning to ensure a more flux and user-friendly experience.

28 of 33

Service Positioning Map

High Convenience

Low Convenience

Low Informational Accuracy

High Informational Accuracy

KHDA

Universify

Dubai FAQs

UAE Cultural Div.

29 of 33

Demo

1 of 33

2 of 33

3 of 33

4 of 33

5 of 33

6 of 33

7 of 33

8 of 33

9 of 33

10 of 33

11 of 33

12 of 33

13 of 33

14 of 33

15 of 33

16 of 33

17 of 33

18 of 33

19 of 33

20 of 33

21 of 33

22 of 33

23 of 33

24 of 33

25 of 33

26 of 33

27 of 33

28 of 33

29 of 33

30 of 33

31 of 33

32 of 33

33 of 33