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The Rise of Chinese Anime

(Donghua)

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The Anime View

Presented by: Peggy Wood

Editor, The Anime View

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Animation Depicting Chinese Culture, but not Chinese Anime

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The United States & China

Historical Context

Political Differences & Human Right Concerns

Competition Economically

Cultural Differences

Media Representation (Negative)

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What is Donghua (动画/Dònghuà)?

(Image from: Soul Land [Douluo Dalu])

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Douluo Dalu / Soul Land

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Ling Qi / Spiritpact

Tian Guan Cifu / Heaven Official's Blessing

Shanhe Jian Xin / Thousand Autumns

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The Daily Life of the Immortal King

(Netflix)

Link Click

(Crunchyroll)

The King's Avatar

(YouTube)

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No Doubt In Us

(Netflix)

How Dare You ?!

(iQiyi/YouTube)

Big Fish & Begonia (Crunchyroll)

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Ne Zha (Ne Zha 2 recently released - 2025!) (Various)

The Legend of Hei

(YouTube)

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Balala the Fairies: Ocean Magic

Season 1 (2018)

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HOW FAN CONTENT 

CREATES 

NEW FANS

In essence, the cycle works like this: fans engage → create buzz and buy → new fans are drawn in → this drives revenue as consumers buy/watch → more investment and growth → repeat.

Fandom

Growth

Supports

Industry

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    • Government support for pro-China narratives
    • Major financial investment from companies and the government
    • Access to international streaming platforms
    • Improved content quality attracting more viewers
    • Stories that appeal to both local and international audiences
    • Popular genres like power fantasies and romances
    • Fandom-driven promotion of the industry

To recap, the rise of Chinese anime can be attributed to several interconnected factors:

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No Doubt In Us

(Netflix)

How Dare You ?!

(iQiyi/YouTube)

Ling Qi / Spiritpact

The Legend of Hei

(YouTube)

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A bad series that I cannot recommend but which I will recommend anyway, not for the quality but the lack thereof-- which provides it is its own special brand of comedic entertainment, is Hero Return.

Hero Return (2020)

(Crunchyroll)

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    • Wei, Xu. "Chinese Animation's Progress from 2007 to 2016 Revealed." SHINE News, 18 Mar. 2024, www.shine.cn/feature/entertainment/2403188473/#:~:text=Ever%20since%202010%2C%20there%20has,animation%20began%20its%20vigorous%20development.

    • "Chinese Animation Shows Unique Charm and Aspirations to Improve." Global Times, May 2023, www.globaltimes.cn/page/202305/1290364.shtml.

    • Sun, Qinggang and Daibo Xiao. “The rise of Chinese animation: policy evolution and industry development since the 1990s.” https://www.tandfonline.com/doi/full/10.1080/10286632.2024.2423685?af=R

    • Wei, Mengxue. "Trajectory: The Development of Animation Industry and the Evolution of Animation Art in China.”Science Press, 2023, 253 pp." ACAS World, 2 Sept. 2024, acas.world/2024/09/02/trajectory-the-development-of-animation-industry-and-the-evolution-of-animation-art-in-china-by-pan-jian-science-press-2023-253-pp/.

Recommended Readings on Rise of Animation Quality

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The Anime View

Presented by: Peggy Wood

Editor, The Anime View