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Unleashing Cost Optimization : Freshworks' Journey from Startup to Scale

Sravya Mallapu

Lead Software Engineer - SRE

Freshworks

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Growth phase : Startup to Scale

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Growth phase : Startup to Scale

Single stack architecture

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Growth phase : Startup to Scale

Blue Green architecture

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Growth phase : Startup to Scale

Partial bootup / Shutdown

Reserved Instances

Traffic Switch phases

Time based instances

Test switch
Canary / Partial switch
Full Switch

A Reserved Instance is a pricing model that allows customers to reserve specific compute capacity in the AWS cloud for a one- or three-year term. By making this commitment, customers receive a significant discount compared to the pay-as-you-go, On-Demand pricing for the same instances.

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Navigating the Transition Phase : Agile Solutions

Resource tagging

Time based instances

Spot adoption

Cloud Custodian policies

own:primary
own:team
svc:name

auto-ops:auto-start-time, auto-ops:auto-stop-time auto-ops:weekend-shut

Spot is a pricing model where customers can bid on unused or spare computing resources. The pricing in the Spot model is based on the concept of supply and demand, and it typically offers significant cost savings compared to other pricing models like On-Demand Instances.

Cloud Custodian is an open-source used for managing and ensuring compliance of cloud resources. It provides a simple and flexible way to define policies that govern the behavior of cloud resources.

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Infrastructure Improvements : Best Practices and Strategies

Better Resource Utilisation

Fine Tuned Resource Allocations

Native Auto-scaling Capabilities

40% Compute savings

Bin Packing

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Infrastructure Improvements : Best Practices and Strategies

AWS private link and VPC endpoints
Inter product / platform communication
Zone aware routing
Log optimization
GP2 to GP3 migration
RDS Optimisations

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