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Presented by

Midhila M Nair

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SNOWBALL SAMPLING

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What is Sampling?

Sampling is the process of selecting a small group (sample) from a large group

(Population)

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Another type of sampling

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That is snowball sampling

It is a method where one participant leads to the next, like links in a chain.

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The sample grows larger as more individuals are added through referrals, resembling a snowball increasing in size

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Types of Snowball Sampling

                • Linear snowball sampling
  • Exponential discriminative

snowball sampling

  • Exponential non-discriminative snowball sampling

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  • Steps in Snowball Sampling
  • Advantages of Snowball Sampling
  • Limitations of Snowball Sampling

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