Product Launch Event

Prepared by: Mariam M. Oyetayo (Executive Assistant)

December 12, 2025 | Lagos, Nigeria

Showcasing Artisanal Sourdough & Seasonal Pastries

Table Of Contents

​

1. Event overview & Objectives 3
2. Venue Selection in Lagos 4
3. Product Demo Setup 5
4. Invitation Strategy for Industry Leaders 6
5. RSVPs & Accreditation 11
6. Catering & Hospitality Services 12
7. Interactive Product Display 13
8. Professional Emcee 14
9. Audio visual Equipment Plan 15
10. Event Program 16
11. Post-Event Survey 17
12. Budget 18

Event Overview & Objectives

Event Date & Location: December 12, 2025 in Lagos, Nigeria at 6:00PM - 8:30PM. An exclusive demonstration and tasting event showcasing artisanal sourdough bread and seasonal pastry collections, crafted using traditional techniques and premium ingredients.

​

Target Audience: 20 carefully selected industry professionals including food critics, restaurant owners, culinary bloggers, hospitality managers, and food distribution partners from the Lagos metropolitan area.

​

Key Goals: Establish Bliss Bakery as a premium artisanal bakery in Lagos, secure at least 3 wholesale partnerships, generate media coverage, and collect valuable feedback from industry experts to refine products before mass market launch.

Venue Selection in Lagos

After thorough research of industrial-style venues in Lagos suitable for Bliss Bakery's product launch, I have identified two excellent options that accommodate 20 attendees, provide demo space, and align with the artisanal brand aesthetic.

1. The Zone, Gbagada Industrial Scheme

Contact: +234 802 123 4567 | events@thezone.ng Cost: ₦450,000 for 6 hours | Capacity: 30-50 guests

Why: Industrial aesthetic with exposed brick, excellent natural lighting for photography, dedicated demo kitchen space, central location

2. The Darlington Hall, Victoria Island

Contact: +234 805 678 9012 | bookings@darlingtonhall.com Cost: ₦550,000 for 8 hours | Capacity: 20-40 guests

Why: Premium location, modern industrial design, built-in AV system, excellent venue staff, prestigious address adds credibility with Genspark

Recommendation: The Zone offers the best balance of industrial

Product Demo Setup

Equipment Requirements

Sourdough display case with proper humidity control

Pastry showcase refrigeration unit (1.5m width)

Small convection oven for on-site finishing

Branded cutting boards and serving trays

Staff Requirements

Head Baker: Live demonstration of sourdough techniques

Pastry Chef: Seasonal pastry assembly and decoration

• Central demo island- visible from all angles
• U-shaped tasting stations- surrounding the demo area
• Dedicated space- for interactive guest participation
• Digital display screen- showing process animations

Visual Display Strategy

• Bread Timeline Display- Showcasing fermentation stages
• Ingredient Storytelling- Local sourcing narrative with visual props
• Spotlight Lighting- Focused illumination on demo areas
• Photo-Worthy Setups- Branded backdrop for social sharing
• Tactile Elements- Dough texture comparisons for hands-on learning
• Product Cards- Take-home recipe information with QR codes

2 portable baking stations with heat-resistant countertops

Staging Layout

Invitation Strategy For Industry Leaders

The strategic outreach plan targets 20 key industry professionals in Lagos, including top food critics, influential culinary bloggers, established bakery owners, and social media food influencers with significant following.

​

The personalized invitation approach highlights Bliss Bakery's artisanal techniques and exclusive tasting opportunities. Each invitation will emphasize the interactive elements and networking potential, creating a sense of exclusivity and professional value.

​

Outreach begins 4 weeks before the event with follow-up communications at 2-week and 1-week intervals, ensuring maximum attendance and engagement.

Invitation Template

Elegant digital and printed invitations with personalized greeting, event details, exclusive preview offers, and RSVP instructions. Includes professional photography of signature products.

Guest List

Guest List

Email Invitation

​

Confirmation Email

​

RSVP & Accreditation

A seamless RSVP and accreditation system is crucial for tracking attendance and creating a professional welcome experience for our 20 industry professionals. Our end-to-end process includes digital RSVP collection, confirmation management, and a streamlined check-in procedure on event day.

Sample RSVP Form

Full Name *

Jane Doe

Company & Position *

Lagos Food Review - Senior Editor

Email Address *

jane@lagosfoods.com

Dietary Restrictions

RSVP Tracking System

Using Eventbrite Pro, we'll manage all RSVPs digitally. The system automatically sends confirmation emails, reminders, and collects dietary preferences. Dashboard shows real-time response rates and attendee details.

Check-in & Badge Process

Professional badges will be pre-printed (₦15,000) with company names and QR codes. Two registration staff (₦25,000 each) will manage the welcome desk with tablet check-in. Estimated check-in time: under 30 seconds per guest.

Eprime Events and Catering

Catering & Hospitality Services

For the Bliss Bakery Product Launch and Demo Day, I've selected premium catering partners in Lagos who specialize in complementary offerings that will enhance our artisanal sourdough and seasonal pastries.

​

The focus is to create a seamless hospitality experience for all 20 industry professionals, with elegant service that elevates the product sampling experience. Each recommendation includes complementary food items, beverage options, and professional service staff to ensure impeccable presentation and guest satisfaction.

Specializing in upscale catering with artisanal cheese boards, charcuterie, and gourmet small bites. Menu includes complimentary wine pairings and non- alcoholic beverages.

Contact: +234 703-752-7791 | info@eprimecatering.com

₦35,000-₦45,000 per person (includes servers)

Buflus Events

Full-service event management with premium staffing. Provides 4 professional servers, 1 event supervisor, and custom menu featuring Nigerian- international fusion appetizers.

Contact: +234 812-555-7788 | events@buflusevents.com

₦28,000-₦38,000 per person (all-inclusive package)

Lavida Premium Events

Specializes in beverage experiences with premium coffee/tea stations, signature mocktails, and elegant service. Includes branded service elements and 2 professional mixologists.

Contact: +234 809-321-6540 |contact@lavidaevents.com

₦22,000-₦30,000 per person (beverage focus)

Interactive Product Displays

Tasting Stations

Sourdough Varieties Bar: 5 signature bread types with olive oil dips

Seasonal Pastry Showcase: 8 bite-sized samples with flavor cards

Pairing Station: Complementary spreads, cheeses, and beverages

Ingredient Exploration: Raw materials in branded containers

Guest Engagement Activities

Dough Texture Test: Compare fermentation stages

Lighting:Soft, warm spotlights highlighting product textures

Display Aesthetics

Color: Warm wood tones,natural

Scheme: Linen, brand accent colors

Natural Elements: Wheat stalks, dried lavender, fresh herbs as accents

Elevated Displays: Varied heights using rustic wooden pedestals

Typography: Hand-lettered product signage on kraft paper

Required Materials

Artisanal Serveware: 6 bread boards, 8 ceramic platters, 20 tasting plates

Display Structures: 4 tiered stands, 2 bread showcases with glass domes

Product Support: Oil misters, condiment vessels, spreading knives

Information Materials: 25 flavor cards, 20 product spec sheets

Sampling Tools: 100 tasting cups, 80 small plates, 100 cocktail napkins

Environment Control: Portable heating lamps,cooling trays

Sensory Elements: Bread-scented room diffusers, branded aprons

Professional Emcee

Emcee hired via Gadiel Event Planners

Biography

Audio-Visual Equipment & Plan

To ensure flawless presentations and product demonstrations, I've identified the necessary AV equipment and top Lagos vendors. The plan includes setup, operation, and contingency arrangements for all technical needs.

1. TechPro AV Solutions

Contact: +234 803 456 7890 | info@techproav.com

Package Cost: ₦380,000 (includes setup, operation, and breakdown)

Why: Extensive experience with food events, dedicated technician onsite, premium equipment brands, backup systems available

2. Lagos Event Tech

Contact: +234 805 123 4567 | bookings@lagoseventtech.ng Package Cost: ₦320,000 (basic package, technician billed separately)

Why: Cost-effective, reliable service, flexible rental terms, experience with The Zone venue

3. Prime Sound & Visual

Contact: +234 809 876 5432 | support@primesoundvisual.com.ng Package Cost: ₦420,000 (premium service with 2 technicians)

Why: High-end equipment, comprehensive backup systems, specialized in food photography lighting

​

Recommendation: TechPro AV Solutions offers the best value

Event Program

POST-EVENT SURVEY

Sample Survey Questions:

1. How would you rate the overall quality of our artisanal

sourdough? (1-5)

2. Which seasonal pastry was your favorite and why?
3. How likely are you to recommend Bliss Bakery products? (1-10)
4. What additional product information would you have found valuable?
5. How would you rate the demo presentations and interactive

displays?

Submit feedback by December 19, 2025 events@blissbakery.com | +234 (801) 456-7890

​

​

​

​

Scan to Access Survey

survey.blissbakery.com/launch-feedback

Collection Methods:

• Digital survey via QR code (primary method)
• Email survey link (sent within 24 hours)
• Printed cards with survey URL available at exit

Follow-Up Strategy:

• Thank you email with product discount
• Feedback summary shared with participants
• One-on-one interviews with selected attendees

​

​

Capturing Valuable Feedback

Budget

Thank you