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MyData

Digital ethics

Antti 'Jogi' Poikola

Board Chair, MyData Global

@apoikola, @mydataorg

Slides: bit.ly/mydata-digital-ethics

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MyData.

human centric approach to personal data

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For fair, sustainable, and prosperous digital society through a human-centric approach to personal data

People get value from their data and set the agenda on how it is used

For organisations, the ethical use of data is always the most attractive option

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mydata.org/declaration

FORMAL →

ACTIONABLE RIGHTS

DATA PROTECTION → EMPOWERMENT

CLOSED →

OPEN ECOSYSTEMS

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2

3

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Lots of data usage

Less usage of personal data

Weak

Data Protection

Strong

Data Protection

Comply with the GDPR

People decide

Organisations decide

Old paper times

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API Ecosystem

Platform Model

MyData Model

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Fair & functional.

data economy

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Functional & Fair for people

  • Access to market / low barriers
  • Incentives for all actors
  • Open competition
  • Choice of products and services for variety of needs
  • Data rights and privacy
  • Inclusive → no-one is left behind
  • Feeling of purpose, security and dignity
  • No transparency
  • Monopolies & unfair competition
  • Negative externalities
  • Barriers to entry
  • Instability, stagnation
  • Corruption
  • Neglected human rights
  • Labour exploitation
  • Growing inequalities
  • No free choice
  • Power imbalances

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Group Discussion.

6 minutes.

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Pick one ‘data sector’ and think how functional and fair it is today?

Talk and share key takeaways in chat afterwards

Skills and Learning

Mobility

Energy

Public Services

Self Measurement

Health

Finance and insurance

Retail

Apps

Media and communi-

cations

Internet of Things

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Is it Functional?

Economic centralization, winner takes all?

Competition?

Tax income?

Is it Fair?

Influencing behaviours?

Surveillance Economy (Zuboff)?

Privacy & protection?

Data Economy Today?

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MyData.

global community

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MyData roots

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Individual

thinkers

White Paper

in Finnish

Working

Group

EU Commission

“PIMS round table”

White Paper

in English

MyData

conf. 2016

2013

2014

2015

2016

2017

2012

First local hubs

MyData Timeline

MyData conf. 2017

MyData conf. 2019

MyData Global founded

3rd ed. English white paper

MyData

Online 2020 conference

MyData Operators white paper

2018

2019

2020

2021

2017

1st MyData operators awarded

MyData conf. 2018

MyData declaration

Gov. agenda

Theory of Change

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MyData Global

Founded 11 October 2018

Over 600 members

… including over 90 organisations

… from over 40 countries

Over 24 local hubs on 6 continents

3 international thematic groups

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Local Hubs

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Governments.

adopting MyData approach

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“We will provide an opportunity for individuals to manage their personal data in public information systems in accordance with the MyData principle and to give permission for their use in other services. [...] The objective will be promoted by both national and international regulation.

MyData

in the Finnish Government Programme

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MyData is recognized as one of the movements that “promise significant benefits to individuals, including to their health and wellness, better personal finances, reduced environmental footprint, hassle-free access to public and private services and greater oversight and transparency over their personal data.”

MyData

in the European Data Strategy

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MyData operators.

interconnected and human-centric data intermediaries

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Make it happen,

make it right!

Governance

Infrastructure

Standards

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Key Challenges

Technical

Social

Business

Legal

contractual & regulation

Human-

centric organisation of personal data

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MyData Operators / trusted intermediaries

There is extensive literature and practice around trusted intermediaries of many forms and with many names: infomediaries (Hagel and Singer, 1999), vendor relationship management tools (Project VRM, 2008), life management platforms (Kuppinger, 2012), personal data stores (World Economic Forum, 2013), personal information management services PIMS (Ctrl-Shift, 2014), personal information management systems (Abiteboul et al., 2015), information fiduciaries (Balkin, 2016), mediators of individual data MID (Lanier and Weyl, 2018), information banks (MIC Japan, 2018), data trusts (ODI, 2018), personal data co-operatives (Hafen, 2019), or providers of personal data spaces (European Commission, 2020).

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Now:

  • Organizations manage the whole value chain
  • Integrating data from multiple sources is hard

Facilitating personal data ecosystems

Future:

  • Specialized services for different parts of the value chain
  • Need mechanisms for permissions (consent etc.)

Collect

Manage

Use

Collect

Manage

Use

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Person

Operators

Ecosystem

Governance

Data

Sources

Data Using

Services

Facilitating personal data ecosystems

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Network effects

Don’t expect everybody to connect to one (same) operator!

Interoperability

It must be possible to change operator without breaking things.

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MyData operators 2020

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More....

ask, read, join

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mydata.org/papers

download the white paper

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mydata.org/declaration

mydata.org/papers

mydata.org/slack

mydata.org/join

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Thank you!

Antti 'Jogi' Poikola

Board Chair, MyData Global

@apoikola, @mydataorg

Slides: bit.ly/mydata-digital-ethics