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Sample Social Media

Campaign Pitch Deck

By Tai Grevious

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Contents

  1. Product Intro
  2. Campaign Goal and Breakdown
  3. Timeline
  4. Influencer List
  5. Promotion Events
  6. Closing

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JBL Go 4

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Campaign goals and Influencer breakdown

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  • Increase brand visibility with products in use
  • Drive sales through demonstration
  • Foster brand loyalty from new audiences
  • Increase potential for future profitable partnerships
  • Tiktok, Twitch, Instagram
  • Loves being outdoors, on the move
  • IRL livestreamers
  • Travelers
  • Music creators
  • City lifestyle content creators
  • Fashion and car creators

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Timeline

  • Feb - March : Influencer and event venue outreach
  • April - May : Ship out influencer swag, advertise confirmed events and announce giveaways
  • June - Aug : Execute live events, announce giveaway winners, promo shoots with approved talent
  • Sept : Continue influencer outreach for future product launches

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Influencer List

Macro (11,000+)

  • @irenekaia (instagram)
  • @elishizzle (instagram)
  • @stanandrewyang (instagram)
  • @abelinasabrina (instagram)
  • @marcusqsilva (instagram)
  • @boomboxcartel (Tiktok, Instagram)
  • @sierra1k (Tiktok)

Micro (>10,000)

  • @chiefwakil (instagram)
  • @sugi_joe7 (instagram)
  • @stellerpebbles (instagram)
  • @nanetteaa (instagram)
  • @theactualsenpai (Tiktok)
  • @nogitchi (twitch)

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Promotion Event Schedule

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Live Event Demo + Free Swag

  1. Concert/Festival booths
  2. DJ pop-up events
  3. Raffle giveaway
  4. Scavenger hunt in major city

Online Presence

  1. Collab post giveaways
  2. Livestream sponsorship
  3. Ads with sponsored talent

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Closing Points

  • Live events should be coordinated to supplement live broadcasts, not compete with them
  • Broadcasts should be standardized to specific lengths and discussed when signing with talent
  • Promo codes for macro influencers should be active prior to announcement to ensure sales are immediately possible