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What is a Brand?

Personal Branding Project

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Name a popular Brand

Go to the Google Stream and respond to the question about Popular Brand.

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“Your Brand” Project

Perception

Our observation with our sight and hearing.

Value

Something’s worth.

The degree we feel something meets our needs, wants or expectations.

Perceived Value

Person's opinion of a product’s value to him or her.

Key Terms:

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A brand identifies the products and/or services of a company.

As consumers we gain TRUST in brands.

What is a Brand?

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Brands can

be valuable!

  • Licensing your brand
    • You SELL someone else the rights to use your name to sell a product or service.
    • This is one way to PROFIT from your brand.
    • The drawback to licensing can be a loss of control.
  • Companies can sell others the right to use their name.
  • This can be in the form of franchising and/or licensing.

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“Your Brand”

Project

How?

  • Challenge = Your challenge is to create your own brand that symbolizes YOU.
  • Select and design product packaging (cereal box, t-shirt, shoe box, Water Bottle, Candy Wrapper, etc.).

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“Your Brand”

Project

How?

  • Create YOUR brand name. Include the following on your packaging:
  • Brand name
  • Graphics or illustrations
  • Ingredients (your personal characteristics)
  • Product features-benefits (your personal “selling” features and their benefits that will sell YOU/YOUR brand

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You will present your FINISHed project on Friday!

When is my project due?

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Did someone say incentives?

  • My PRIDE in doing great work!
  • I want an A!
  • SHOW ME THE MONEY!
    • 1st = $15
    • 2nd = $10
    • 3rd = $5

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How do we vote?

  1. Two Post-It’s.

Label one post-it with 2 points and one post-it with 1 point.

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  • Place 2 points on package you like the most.

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  • Place 1 point on package you like 2nd most.

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  • Have a seat and wait for results.

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Let’s get social

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www.facebook.com/ TeachersEmpowered

www.twitter.com/teachempowered

www.linkedin.com/company/teachempowered

www.teachempowered.org

www.empoweredteachermag.com