What problems users face in exchanging the information in different stages of the journey
How can we leverage on their natural behaviour
How can we improve the user experience.
What is it lacking.
PROBLEM
Chat Page
Searching & Filtering
Product ADPV
Meetings
Adding details & AD posting
Document Transfer
Price Negotiations
Product validation
Key Communication areas of product information
Short listing
Call
Problems
People are filtering/ shortlisting - similar cars - another round of filtering - comparing - filtering and shortlisting as a single experience - fun and ease of doing it - (Searching and filtering)
The journey of Ad posting, terminologies, description, typing, adding photos,
Voice recording transcription, - photo click then text - Guided posting in real time., tocket - Autofilling responses and edit, Ability to reorder the details.
Parallel ad posting in whatsapp - no info - just pictures - when you ping them get information
Collective Ideas
Having to see photos first and talk over a call is something of separate experiences
Combining the experience of photos and chat into one 360 experience
Auto filling responses - edit - one order specified in ad vs order they want to specify
After entering details - ad posted - do you want to add details for better chances
Description etc cumbersome - bare minimum done - give fruit -ad posted - option to add more
Just post photos, videos , comments section - answers public - auctions on instagram - insta live - comments simultaneously - like FAQ -
Delhi dealer - maruti swift - other than adpv - talk to 10 diff people on chat - private chat - clubbed in one - meaningful conversation for third person
Collective Ideas
Information - classified section - pain point - language - english - copywaste words in adpv in word doc and judge on clarity, information
AI - think of moon make a ceiling - 360 view of dashboard - panoramic photos
People checking out car/ prod - owner not available to take him through car - inspection done with us - report - we generate qr code- stick to car - anyone want to check scan qr code - show report details along with it - brand it as verified car - olx verified - after putting sticker what all can you do? - Meeting
ONE EXISTING ADPV GIF TO REFRESH
Comparing - filtering and shortlisting as a single experience
ADPV page : no info - just pictures - when you ping them get information - maybe voice note. Copy- paste words in adpv in word doc and judge on clarity, information.
360 experience - Combining the experience of photos and chat, Call into one experience
like FAQ - Making information on private chat public, like asked for photos and videos, Like insta live or comments, FAQ on Amazon.
Add more details after the Ad is posted to reach more audience, one by one.
Auto-filling responses - Voice based filling.
Audio Ad - vernacular Ad content,
360 view of dashboard - interior - panoramic view of Car
QR code based real-time inspection when the customer is not available, OLX verified car guide through augmented reality
Sharing Camera - Chat/Call to show the product.
Stages in the journey | Pain Points | Concepts | Users |
Adding details & AD posting | The long process of posting AD and its heavy task based experience without any beneficial incentives | Making the Posting of AD easier by first adding photos & price, then guiding through details while showing its importance and how it affects customers reach | Seller -Induja |
Adding details & AD posting | The hard experience of filling the details for users who are expressive through speech. Voice Interaction No AD description for users who are not very comfortable with text, but rather good listeners. | Voice based interactive form filling experience, with less text input and more conscious collection of details. Vernacular Ad description. Voice description of AD. | Seller - Asir Buyer / Seller - Induja |
Stages in the journey | Pain Points | Concepts | Users |
Short listing | Not able to see all the products shortlisted at one go to further filter, takes cognitive load to remember and compare and then take filtration decisions | Comparing - filtering and shortlisting as a single experience in favourite Ads. | Buyer - Asir |
Product ADPV, Chat/Call | The pain of repeating the same genuine necessary information again and again to all the buyers on chat, time consuming | like FAQ - Making information on private chat public, like asked for photos and videos, Like insta live or comments, FAQ on Amazon. | Seller - Induja |
Product ADPV | No real-time experience of car details. | 360 view of interior - 360 Car view, panoramic view of Car | Buyer - Asir |
Stages in the journey | Pain Points | Concepts | Users |
Chat / Call | People not being able to see and discuss the product while just texting on chat or over a call before arranging meeting | Sharing Camera option - Chat/Call to show the product. | Buyer / Seller - Asir |
Meetings | Not being able to show product to multiple buyers when sellers cannot be present in person for the meeting or inspection. | QR code based real-time inspection when the customer is not available, OLX verified car guide through augmented reality. | Seller / Buyer - Induja |
Concepts
ADD DETAILS
ADD DETAILS
Add a voice description
Tap and hold to record
Add a voice description
Tap and hold to record
What is the engine condition ?