Member Growth Days

The fastest way to grow your chapter

and increase your return on investment

BELIEF

“If you think you can or think you can’t, you’re absolutely right.”

Henry Ford.

​

​

Approach this process with a positive open mind and your chapter will succeed

WHY

• Member growth days are designed to grow YOUR chapter with the end goal of all members receiving more revenue from Referrals.

​

• Same amount of time invested in BNI, exponential growth in revenue?  Is a bit of short term focus worth it to your chapter?  And chapters can and have grown from less than 15 members to 50 plus members in 12 months, all it takes is a desire for a better outcome and some focus from the entire team.

​

What does the day look like?

• A member growth day is a Director led day specifically designed to add quality members to your chapter in a short period of time.

​

• Prior planning is essential and you will need 4 - 6 weeks for the best result

�

What does the day look like?

�The meeting is run as normal except:

​

• The ED runs the education piece
• Contact Sphere Presentation
• The ED closes the meeting and does a “1, 2, 3” close at the end of the meeting in front of all members and visitors. 
• No one leaves until the visitors move to the 1, 2, 3 visitor host stations

�

What does the day look like?

�In general, a ‘1 member per 2 visitors’ ratio is a manageable number. 

​

You should be aiming for a 25% minimum close rate. 

​

40 visitors should yield 10 new members within 2 weeks�

Who should Attend?

Focussed inviting based on gaps in referral partners in your chapter

​

Contact Spheres drive the gaps they have identified

​

Invite only people who could potentially join your chapter

​

Multiple people per category is ideal as this creates urgency and scarcity (and you get to pick the best applicant for your chapter)

Who should NOT Attend?

- Existing BNI Members

- Past members - even if reapplying (they can attend another meeting)

- Colleagues or supporters

- Substitutes (attendance in person is critical.  If  you cannot attend, you will be marked absent or medical)

- Anyone who has visited twice or more.

- Existing applicants - if someone has an existing application in the pipeline and it has not been processed, this is not the day for them to attend.

Key Success Factors

1. Book event day 4 - 6 weeks ahead 
2. Visitor Host team to ensure booking links are correct - share with the chapter
3. Identify Key Categories by the end of the first week.  Advertise ASAP
4. Invite in 3 - 5 weeks out from the event
5. Members remind their visitors 1 week and 24 hours in advance
6. Advise venue of numbers on the day
7. Members arrive early.  For a 7am meeting this means 6.30am

Key Success Factors

8. Accountability  - Track who has been invited and who is registered to come and by which member.  Share this publicly and celebrate success.  Use a live google sheet.
9. Print applications and have pens ready on the day
10. Have printed Trade Sheets
11. Dress your room to impress
12. DO NOT invite back to a second meeting on the day.

Key Success Factors

13. Visitor Host team  - Identify the follow up team.

• Call within 24 hours all attendees.  Some 2’s and 3’s will change their mind.  Book them in ASAP for interviews
• Report to Director status of all attendees within 48 hours (use a google sheet)
• Invite to a subsequent meeting even if not applying.
• Ask if they want to be connected to members.
• Ask if they know a business person looking to grow their business using the BNI system and invite that person to your meeting.

​

FOLLOW UP IS KEY

Key Success Factors

14. Membership Committee to identify their availability for interviews.  Have time booked straight after the meeting and during the following week
15. All members should block one hour after the meeting to stay and talk to visitors.  Do not run out the door immediately after the meeting.
16. Have successful applicants approved, paid and attending the next weeks meeting
1. �

Final Thoughts

​

• This day is designed to GROW your chapter and this should be your clear focus. 
• Do not lose sight that this day will increase your return on investment in BNI. 
• Run 3 - 4 of these days a year and your chapter will be a money making machine next year. 

​

Remember, practice makes easy so don’t just stop at ne, make this a part of your chapter calendar of events.�

People don’t “buy” BNI memberships. �They buy the cooperation of their peers to reach the goals they cannot reach themselves.��Dr Ivan Misner ��Who could YOU be cooperating �with next month???