Next PMF Camp starts Dec 9

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PMF Camp is a 2-week bootcamp designed to get you to a ‘repeatable hell-yes case study’, and/or help you get your first 10 customers. Designed for busy, no-BS B2B founders.

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PMF Camp includes:

• 4x90-min live sessions on Mondays & Tuesdays, 12pm EST (recorded so you can watch any time)
• Dec 9: Designing your case study
• Dec 10: Outbound sales: Getting to 5-10 sales calls / week
• Dec 16: Analyzing calls
• Dec 17: Debugging to get to ‘hell yes’
• 1:1 working sessions with Rob: 1-month or 3-month options (more info HERE)
• Lifetime access to future PMF Camps & content
• Ongoing PMF Camp events + office hours
• Walk through real founder case studies to master the concepts, led by Rob

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Grab 15 min with Rob to get any questions answered & reserve your spot.

“

I would die by this approach. Rob taught us why people buy and how to actually run the B2B sales process.

I attribute 100% of our pipeline & revenue to PMF Camp. It’s more helpful than YC in finding PMF.

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Ish Baid (LinkedIn)�Cofounder, Wayside

First 15 startups get early-bird discount. All previous camps have sold out.

“We went from two customers to half a million in ARR in 3 months… I did YC and found Rob’s advice 10x more helpful.”�

Varsha, CEO & Cofounder

Results

12+ B2B startups from ~$0 - $1M+ ARR

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Plus…

• “$0-$100k ARR in 10 weeks, after 15 months in the pre-PMF pain cave”
• “0 - 60 sales calls in 3 weeks”
• “In sales calls, they say ‘it sounds like you’ve been listening into our meetings!’”

Take Varsha’s word for it (LINK)

What founders say about working with Rob

“We had no customers when we started with Rob. Getting in front of people was uncomfortable. I wasn't confident. I wasn't even sure if I was offering something people actually needed.”

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Jean Marc Goguikian

CEO

Konko AI

“When we started the program we had 1 or 2 first calls per week. Now we consistently book 10, sometimes more calls per week. That gives us the fuel to debug and work out our messaging and targeting.”

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Sid Pandiya

Co-founder & CEO

Kona

Going from 0→1

Fix your pipeline

Accelerate your progress

“PMF Camp has already paid off. We’ve grown the conversations we’ve had. We’ve sped up significantly with Rob’s feedback. This should be a mandatory Startup university.”

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Edoardo Arbizzi

Co-founder

Compri AI

Hear from Jean Marc (LINK)

Hear from Sid (LINK)

Hear from Edoardo (LINK)

B2B founders come to me to save months getting their first 10 customers and/or their “hell yes” case study.�

Who’s a fit?

• B2B founders selling $5k-$75k annual contracts; usually $0-$500k ARR
• Haven’t nailed repeatable “hell yes” case study yet… in the pre-PMF pain cave
• Any/all verticals (e.g., devtools, restaurants, healthcare, HR tech, sales tech, etc.)

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Who’s not a fit?

• Don’t have a startup idea yet (you need Jesus)
• Have repeatable “hell yes” case study, just need to scale pipeline & sales
• Don’t want to talk to customers 1:1 ever

I help early-stage B2B founders:

✅ Get to 5+ sales calls per week��✅ Draft & refine their “hell yes” case studies��✅ Shape their sales pitch & sales process��✅ Review & debug their sales calls

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❌ Waste time & money on BS

Reframe

Price: Close 1 deal & it’s (more than) worth it�Tito Bohrt, Altisales.io: “This should cost 10x more.”

Early-bird pricing: $500 discount if you are in first 15 startups to sign up before December PMF Camp

Interested? Here’s what to do:

1 - Schedule a 15-min call with me: LINK

• Answer any questions you have
• Make sure there’s a mutual good fit
• (Or just email me at rob@reframeb2b.com)

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2 - Confirm!