MARKETING

TOOLKIT

Who We Are

AND WHAT WE’RE ABOUT

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Your Future LA - powered by L.A. Cash for College - is a free series of financial aid, college prep and career workshops open to students, families and community members throughout Los Angeles County. These virtual events are geared toward high school students and first-year, first-generation college students who need more guidance on navigating the college process or parents and caregivers looking to create a college-going environment at home. ��

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Your Future LA is a "one-stop" opportunity for all students and families to make an early commitment to college. Join us by spreading the word so that we all play a part in ensuring a #CollegeReadyLA! Please find all of the details, as well as ways you can get involved, by visiting www.yourfuturela.com and using this toolkit.

Race to Submit

ABOUT THIS CAMPAIGN

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Students and families are gearing up to submit their financial aid applications!

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This year’s priority deadline – the last day to submit to get the maximum amount of funds - is March 2!

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This toolkit has simple and easy to understand resources to share for those looking to get help completing their FAFSA and CA Dream Act applications.

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Any student who watches one of our OnDemand workshops AND completes their application by the March 2 deadline will have a chance to win a $1,000 scholarship!

What’s Inside

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TOGETHER, WE CAN ENSURE LOS ANGELES STUDENTS ACCESS THE MONEY THEY NEED TO GO TO COLLEGE.

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This toolkit has everything you need to share out content about FAFSA and CADAA, including:

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• Social media posts and language for Instagram, Facebook and Twitter

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• Scholarship opportunities

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• Newsworthy celebrity content

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• Hashtags to add to your posts

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• Sample email content

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How to Use the Toolkit

1. CHOOSE A PLATFORM TO USE: SOCIAL MEDIA OR EMAIL

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2. FOR SOCIAL MEDIA

• Choose one of the caption options provided that corresponds to your chosen platform
• Copy and paste the caption into a new post
• Find and download the best image for your post in the appropriate format in our graphics folder which is divided into two phases
• Add image to your social media post
• Tag @lacash4college and @gotocollegeca platform accounts in the post (if you do, they’ll reshare it!)
• Add yourfutureLA.com to your bio and add “click the link in bio” to your caption
• Post it!

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3. FOR EMAIL

• Suggested language: Students and families are looking for timely and accurate resources to help them complete the FAFSA and CA Dream Act applications. Sharing reminders and resources will help get the word out! The deadline is March 2.
• Link our flyer: https://bit.ly/3tH7vPk

SOCIAL MEDIA POSTS & COPY

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Example Posts

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Download all graphics for the Race to Submit campaign here.

Instagram

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SAMPLE CAPTIONS

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• The FAFSA and CA Dream Act Applications deadline is March 2! Need a simple checklist of things you need and mistakes to avoid? Want a chance to win a $1,000 scholarship? Have more questions? Check out this one-stop-shop for everything you need to get these apps submitted!

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• Did you know the FAFSA can get you free money to go to college? Submit your FAFSA by March 2 and fund your way through college!

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• Submit your FAFSA by March 2 and watch any of @lacash4college’s OnDemand workshops at YourFutureLA.com to qualify for a $1,000 scholarship!

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• Did you know you can still receive money for college regardless of your status? There are many financial aid opportunities for undocumented/dreamer students: Go to csac.ca.gov/undocumented-dreamer-students

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Hashtag usage: we recommend using 1-2 of the provided hashtags on Facebook posts.

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Download all graphics for the Race to Submit campaign here.

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Twitter

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SAMPLE CAPTIONS

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• Did you know you can still receive money for college regardless of your status? Check out these quick and helpful resources - Spanish & English webinars, checklists of items you need, things to avoid to maximize your earnings - and more!

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• Did you know you can get free money to get yourself through college? Submit the FAFSA or CA Dream Act application by March 2 to qualify for the max amount of funds! Check out our resources for help!

• Want to fund your way through college AND win a $1,000 scholarship? Watch any L.A. Cash for College OnDemand workshop (English or Spanish) and submit your FAFSA or CA Dream Act application by March 2 to qualify! And check out these helpful tips and tricks to get your apps done right!

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• The longer you wait to go to college, the harder it is to go back. Check out these Do’s & Don’ts to get your FAFSA or CA Dream Act app submitted!

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Hashtag usage: we recommend using 1-2 of the provided hashtags on Facebook posts.

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Download all graphics for the Race to Submit campaign here.

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Facebook

SAMPLE 1

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Students and families are getting their FAFSA and CA Dream Act applications done! Check out these quick and helpful resources that’ll help you reach the March 2 deadline, including Spanish & English webinars, checklists of items you need, things to avoid to maximize your earnings, and more!

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SAMPLE 2

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Want to fund your way through college AND win a $1,000 scholarship? Watch any L.A. Cash for College OnDemand workshop (English or Spanish) and submit your FAFSA or CA Dream Act application by March 2 to qualify! And check out these helpful tips and tricks to get your apps done right!

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Hashtag usage: we recommend using 1-2 of the provided hashtags on Facebook posts.

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Download all graphics for the Race to Submit campaign here.

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Celebrity Fun Facts

SAMPLE POSTS

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• Did you know that Rihanna opened a global scholarship program? If you were born in Brazil, Barbados, Cuba, Haiti, Grenada, Guyana or Jamaica and were accepted to a four-year college or university in the U.S., then you may be eligible for Rihanna’s scholarship. If you meet the requirements, you could be awarded between $5,000 and $50,000. @badgalriri

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• Fun college fact: Did you know that Eva Mendes attended Cal State Northridge? @evamendes and @csun_edu 

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• Fun college fact: Pres. Barack Obama attended Occidental here in LA for undergrad. Both the former President and the First Lady had student debt which they paid down together. Obama once said: “Michelle and I, we’re only where we are today because scholarships and student loans gave us a shot at a great education.” @barackobama @michelleobama @occidentalcollege

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• Fun college fact: Oprah Winfrey started a scholarship program in 1989 at Morehouse College that still exists today. This scholarship provides financial support to African American men who want to make a difference in the world through higher education. She’s donated $13 million with this scholarship fund. She also donates a large amount to Tennessee State University where she attended. On top of FAFSA so many opportunities like this exist. College is possible! @oprah

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Hashtag usage: we recommend using 4-6 of the provided hashtags on Instagram posts

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Hashtags

PRIMARY

#FinancialAid #FAFSA #CADreamAct #CADAA #LetsGotoCollegeLA #CollegeDuringCovid

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SECONDARY

#CollegeRetention #CollegeBound #CollegeReadiness #BlackGraduates #CollegeLife #Fight4Edu

#CollegeSuccess #CollegeAdvice #CollegeInfo #HigherEdEquity #CollegeGoals #CollegeEnrollment

#FirstGeneration #StudentsMatter #PrimeraGeneracion #TogetherWeCan #SummerOfSuccess #CommunityCollegeLA

#CollegeDebt #LACCD #CollegeReadyLA

Email Content

SAMPLE COPY

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Students and families are looking for timely and accurate resources to help them complete the FAFSA and CA Dream Act applications. Sharing reminders and resources will help get the word out! The deadline is March 2.

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Download a PDF version of our flyer here.

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