SICFAM
S
I
C
F
A
M
Simple
How easily could you describe the idea to a child?
Interesting
How likely is it you’d discuss the idea at a party?
Coherent
How true does the idea feel to your identity?
Feasible
How easily could you do it?
Audience-appropriate
How confident are you that the right people will embrace your idea?
Memorable
What’s the chance people will remember your idea in 30 years?
Give your idea a score from 1 (lowest) to 5 (highest) for each of the following. How does your idea rate overall? Is there a need to modify your idea?
/5 |
/5 |
/5 |
/5 |
/5 |
/5 |