Jersey Mike's Campaign
Shreya Jajadiya, Alexis Clifton, and Anna Sabiston
Jersey Mike's isn’t just a sandwich shop.
It's a journey. A mission. A drive to greatness.
Our customers don’t just grab a sub—they’ll drive through roadblocks, find their way around construction, and yes, maybe even park in that questionable spot just to get their hands on our sandwiches.
Why?
Because they’ve been going the extra mile since day one. Not because they have to, but because they want to—and who are we to argue with that?
But guess what?
We’re right there with them. And it’s time to own that. So buckle up, because at Jersey Mike’s, we’re going the extra mile—together.
This campaign is about defining what it means to go the extra mile.
Not in a half-hearted, just-get-it-done kind of way.
But in a full-on, 100% committed, give-it-your-all kind of way.
Our customers go the distance every day, which is exactly why we put in the work too.
No other sandwich shop can say it.
No other brand comes close to being it.
And it’s something we could all use a little more of.
TV AD: “Nothing Can Stop Us”
TV AD: “Nothing Can Stop Us”
OVERVIEW: Two determined drivers face a series of absurd obstacles on their way to Jersey Mike's, proving that nothing can stop them from getting their hands on a delicious sandwich.
SFX: “Don’t Stop Me Now”- Queen (High-energy, fun, & perfectly fits the "nothing can stop me")
OPEN ON: A man driving down a city street, eyes locked on the road. His GPS reads "Jersey
Mike’s – 5 Miles." He’s determined, but then his car slams to a stop at a red light.
CUT TO: A woman drives an old, beat-up car. Her dashboard lights up like a Christmas tree.
CUT TO: The man at another red light, banging his hands on the steering wheel in frustration.
CUT TO: The woman’s side mirror gets swiped off by another car in the road.
CUT TO: The man at yet another red light, fully losing it. He screams “COME ON!!!”
CUT TO: The woman’s car blows all four tires—one after another.
CUT TO: The man and woman now speeding toward Jersey Mike’s—just 1 mile to go. Both cars
are barely holding together, but they’re charging forward, unstoppable.
CUT TO: Both finally arrive at Jersey Mike’s, at the same time. One’s car is barely intact—side
mirror gone, tires hanging on by a thread—but she walks in with pride. The man comes
in like a champion, determined to not be stopped this time.
CUT TO: Both are sitting inside Jersey Mike’s, smiling and enjoying their sandwiches at separate
tables.
CUT TO: Cut to inside Jersey Mike's, looking out the window as the 'Mike-Mobile' truck drives off with a toot-toot sound.
FADE TO JERSEY MIKE’S LOGO�TAGLINE/VO: We Know you go the extra mile for a great sub—and now, get rewarded for it with the Jersey Mike’s app! *toot toot of the Mike Mobile*
Jersey Mike’s doesn’t do shortcuts.
And neither do our customers. �They don’t just grab a sandwich—they earn it.
Traffic? Potholes? Detours? Please. �They’ll drive through it all because a great sub isn’t “maybe”—it’s “must-have.”
They know: the best things don’t just happen.�They’re earned. They’re fought for. They’re “you’re not getting in my way” for.�And we’re right there with them.
We don’t half-stack, half-slice, or half-care.
We slice fresh, pile high, and go all in (Because “good enough” isn’t a thing here.)
At Jersey Mike’s, the extra mile isn’t an option—it’s the rule.
No excuses. No cutting corners (Except the ones on your sandwich.)
If you can go the extra mile, so can we.
Manifesto
The New Jersey Mikes App
We will update the original Jersey Mike's app to include trip tracking using geolocation.
Launching the Mike Mobile
Introducing the Pre Brand Act…
As the Mike Mobile travels from California to New Jersey, you can call it to your city/town, Via the Jersey Mike’s app, for exclusive rewards and promos.
Not only does taking a picture with the truck earn you points, but during the time it is in your city or town, there will be huge promos for Jersey Mike’s subs.
The Big Mike Sub Returns
At the end of the trip, the Mike Mobile will return to Point Pleasant, NJ.
On that day, the individuals who travel 50+ miles to the original location will receive a free sub.
Jersey Mike’s Road Trip Rewards:
The Brand Act
Going the Extra Mile Never Tasted So Good!
Jersey Mike's introduces a rewards program through the original Jersey Mike's app that rewards customers with points for going the extra mile to find a Jersey Mike's Location. With "Road Trip Mode," customers can track their journey and earn extra points for each Jersey Mike’s stop. Points are redeemable for free sandwiches.
#GoForTheMike
Customers can earn additional points based on the number of subways they pass.
By taking a picture of a roadside sign that says "Subway" and then passing it, they can double their points.
These photos, shared with Jersey Mike's, could appear in fun Instagram or TikTok compilations showcasing customers choosing Jersey Mike's over Subway, with #goforthemike
Points Breakdown
Regular trips
1 mile = 1 point
100 points = free sub
Road trips (distances 50+ miles)
1 mile = 1.5 points
100 points = free sub
Passing a Subway
1 mile = 2 points
100 points = free sub
Passing 3+ Subways
1 mile = 4 points
100 Points = free sub
Resulting Content From the Brand Act
Gas Giveaway Contest:
Reward for Longest Journey:
Deliverables you can win!
Bumper Sticker
Coffee Mug
Sweatshirt
Trucker Hat
Print Ads
Thank You!