Footbird
A phone-to-jumbotron game for fans in Levi’s Stadium
Public Interface | Amy, Effy, Melody, Sunnie
Research
Discovery Research Area
Expert Interview Takeaways
Values
Community
Efficiency
Delight
Creation Myth
IT IS THE YEAR 2030 and there is an afternoon robot “World Cup” football game between US vs. Japan. The American fans are trying to program their teams’ robots to win, but they are way behind. A mystical lightning bolt strikes and the power goes out. Someone realizes that by clapping they can make the robots move. As a result everyone start clapping and work collaboratively to boost their robot team. Simultaneously, small garbage elves take concession packaging and converts it into energy to power the stadium. Upon exiting the stadium, people’s seats automatically take them to their correct exit, staggering the order to avoid congestion.
Goals
Recent studies suggest that during an NFL football game, the average amount of time a ball is in play on the field is about 11 minutes. Things like commercial breaks, replays, timeouts and beyond add hours to the game.
Parameters
Concept sketch
Input: Spectators’ phones�Output: the jumbo screen at the center of the stadium.
Each fan to have the opportunity to control some �element of a game on the big screen, working with other fans toward something bigger
User Experience Map
Entice
Matt goes to see a 49ers game at the Levi’s stadium. On his way into the stadium, he sees ads for a mobile game called Footbird.
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User Experience Map
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When Matt’s phone automatically connects to the stadium’s free Wi-Fi, he sees a prompt to play the Footbird stadium game during commercial breaks.
After connecting to the game, Matt chooses to join the 49ers team and gets ready to play the game with the tutorial.
User Experience Map
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During the first commercial break, the jumbo screen displays a message to get people ready for the break-time game with their phones
User Experience Map
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Matt uses his phone as a remote controller to help keep their 49ers team bird afloat and on track toward the field goal. He taps the virtual joystick on the phone screen.
The in-game performance of the 49ers team determines the weight of the bird. When the 49ers are behind, the bird grows fatter and is more difficult to keep in the air.
User Experience Map
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Each commercial break serves as one round of the Footbirds game. Teams get small digital rewards for winning each round, and the grand prize is determined by who won �the most rounds.
User Experience Map
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The audience interacts with digital rewards, sharing them on social media and spreading viral interest in the game experience.
Rewards
Fake Selfie Generator — Snap a selfie and watch it magically transform into a photo that looks like you & your favorite 49ers team member. Post your bragging rights for the world to see!
Jumbotron Victory Dance — The faces of various winners will appear on the Jumbotron atop vibrant, animated bodies of dancing football players with #12 jerseys. (Think: Elf yourself)
12th Player Facetime — Winners get exclusive chance to Facetime with the team while they huddle during halftime.
Go-Pro Point of View — An exclusive chance to view the game from the perspective of the players themselves. Footage streams from cameras strapped onto players’ helmets to the phones of lucky winners.
Thank you.