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Do Now: In your notebooks….

  • Write about a time you convinced someone to do something or buy something or believe something? What was it? How did you convince them? Do you think you are good at convincing people?

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What do all these pictures have in common?

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Persuasive Techniques

PROPAGANDA: techniques used to influence opinions, emotions, attitudes or behavior.

(Otherwise known as: PROPAGANDA)

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What is persuasion?

  • Generally an appeal to emotion, not intellect.

  • An attempt to change your behavior

  • It attempts to “guide your choice”

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Who uses propaganda?

  • Military
  • Media
  • Advertisers
  • Politicians
  • You and I!!!

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Propaganda Techniques

  • Bandwagon Technique
  • Testimonial
  • Loaded Language
  • Cherry Picking
  • Name calling or stereotyping
  • Plain Folks
  • Transfer

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Bandwagon Technique

  • Everyone is doing it! You should too!!!

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Testimonial

  • Testimonials are quotations or endorsements which connect a famous or respectable person with a product or item.

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Loaded Language

  • Use “loaded” words like . . .
    • new
    • improved
    • best

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Cherry Picking

When the statistics are based on a falsehood.

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Name Calling or stereotyping

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Glittering Generality

  • Statement that sounds good, but is essentially meaningless
  • Glitter-sounds good
  • General- who doesn’t want this stuff?

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Plain Folks

  • Makes the leaders look like

Plain folks (mom and pop style).

  • a convincing method to show they are just common people.
  • Opposite of snob appeal

                    

                                       

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Transfer

                   

-Feelings (good or bad)

are transferred to something else.

Transfer tries to make you view something in the same way as they view something else.

In the Kerry vs. Bush campaign, an internet email circulated showing similar physical characteristics between John Kerry and a Frankenstein monster.

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PRACTICE:�What type of propaganda technique is used in the following ad?

  • Bandwagon
  • Loaded Language
  • Testimonial
  • Name-Calling
  • Plain Folks
  • Cherry Picking
  • Transfer

B. Loaded word

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��

Rules of the Game:

1.) You must write the letter on your board. First group to answer correctly gets a point.

2.) You have 30 seconds to answer.

3.) You must pass the board each time. Everyone is participating!!

4.) You can not YELL out!

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What type of propaganda technique is used in the following ad?

  • Bandwagon
  • Loaded Words
  • Testimonial
  • Name-Calling
  • Plain Folks
  • Misuse of Statistics
  • Transfer

C. Testimonial

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C. Testimonial

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Loaded Word

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What type of propaganda technique is used in the following ad?

  • Bandwagon
  • Loaded Language
  • Testimonial
  • Name-Calling
  • Plain Folks
  • Transfer

D. Name Calling

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What type of propaganda technique is used in the following ad?

C. Testimonial

  • Bandwagon
  • Loaded Words
  • Testimonial
  • Name-Calling
  • Plain Folks
  • Glittering Generalities
  • Transfer

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What type of propaganda technique is used in the following ad?

Loaded Word

  • Bandwagon
  • Loaded Words
  • Testimonial
  • Name-Calling
  • Plain Folks
  • Glittering Generalities
  • Cherry Picking
  • Transfer

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What type of propaganda technique is used in the following ad?

  • Bandwagon
  • Loaded Words
  • Testimonial
  • Name-Calling
  • Plain Folks
  • Glittering Generalities
  • Cherry Picking
  • Transfer

Glittering Generalities

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What type of propaganda technique is used in the following ad?

Loaded Word

  • Bandwagon
  • Loaded Words
  • Testimonial
  • Name-Calling
  • Plain Folks
  • Transfer

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What type of propaganda technique is used in the following ad?

Bandwagon

  • Bandwagon
  • Loaded Words
  • Testimonial
  • Name-Calling
  • Plain Folks
  • Transfer

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What type of propaganda is this?

  • Cherry Picking

95% of homework assigned is busy work and is not beneficial to the student!

  • Bandwagon
  • Loaded Words
  • Testimonial
  • Name-Calling
  • Plain Folks
  • Snob Appeal
  • Cherry Picking
  • Transfer

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What type of propaganda is this?

  • Bandwagon
  • Loaded Words
  • Testimonial
  • Name-Calling
  • Plain Folks
  • Transfer

Testimonial

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What type of propaganda is this?

  • Bandwagon
  • Loaded Words
  • Testimonial
  • Name-Calling
  • Plain Folks
  • Cherry Picking
  • Transfer

D. Name -Calling

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What type of propaganda is this?

  • Bandwagon
  • Loaded Words
  • Testimonial
  • Name-Calling
  • Plain Folks
  • Cherry Picking
  • Transfer
  • Glittering Generalities

Glittering Generalities

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What type of propaganda is this?

  • Bandwagon
  • Loaded Words
  • Testimonial
  • Name-Calling
  • Plain Folks
  • Cherry Picking
  • Transfer

B. Loaded Words