Social Media Posting Plan
International Coffee Day-October
1- Target audience :
Employees
Students
Gen z coffee lovers
Social coffee drinkers
Families
2- Demographic :
Age / 18 : 60
Genders / All
Location / shops location + 10 kilos Key words : coffee - coffee shop - cozy corner - flavours - hot - cold
3- Interests:
Coffee lovers
Gifts
Online shopping
Offers
Cozy coffee corner
Morning coffee
Flavours
( 01 )
Date | Post type | Platform | Format |
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( 02 )
Platform : Instagram story + Facebook story
Concept : A golden cup is coming , stay tunded .
#JustMoreThanCoffee #InternationalCoffeeDay #GuillamCoffeeHouse #CoffeeDay #Offer #Elegant #Lifestyle
( 03 )
Platform : Instagram story + Facebook story + Linkedin
Concept :
Freshly roasted , perfectly crafted .
Get ready to taste the DIFFERENCE .
#JustMoreThanCoffee #InternationalCoffeeDay #GuillamCoffeeHouse #CoffeeDay #Offer #Elegant #Lifestyle
( 04 )
( 05 )
Visual : Reel + Discount 50%
Its international coffee day ! today from all of us at Guillam Coffee House� we’re celebrating YOU, our coffee-loving community! Enjoy 50% OFF all coffee orders today—online or in-store!
� PLUS, we’re giving away a FREE Guillam Coffee Gift Set to lucky winners .� To enter:
Shop now : https://guillam.co.uk/collections/all-products
#GuillamCoffeeHouse#JustMoreThanCoffee #InternationalCoffeeDay #NewFlavourComingSoon #CoffeeLovers #GoldenSips #GoldenCup #CoffeeDay #Offer #Elegant #Lifestyle
Platform : Instagram story + Facebook story
Visual : FQ + story template with their favourite coffee
Poll in engagement by asking a fun question (FQ) that encourages responses.
Use this template to share your favourite cup from Guillam coffee house and Mention us ! to win free coffee giveaways .
#GuillamCoffeeHouse with your fav cup !
( 06 )
( 07 )
Visual : Mini video
We're brewing up something special at Guillam Coffee House! Get ready for a bold new flavour that's bound to wake up your taste buds! Stay tuned for the big reveal!
Shop now : https://guillam.co.uk/collections/all-products
#GuillamCoffeeHouse#JustMoreThanCoffee #InternationalCoffeeDay #NewFlavourComingSoon #CoffeeLovers #GoldenSips #GoldenCup #CoffeeDay #Offer #Elegant #Lifestyle
Platform : Instagram + Facebook + Linkedin
Visual : carousel post / Reel
Caption :
Every cup tells a story , and we ‘re here to make your golden .
Join us at Guillam coffee house for exclusive offers and rich coffee experience.
Shop now : https://guillam.co.uk/collections/all-products
#JustMoreThanCoffee #InternationalCoffeeDay #GuillamCoffeeHouse #GoldenSips #GoldenCup #CoffeeDay #Offer #Elegant #Lifestyle
( 08 )
Or
Platform : Instagram stoy + Facebook story
Visual : Mentioned the winners
Caption :
The moment we’ve all been waiting for
Congrats to [winner’s name]
( 09 )
Subject: Something is brewing
Email:
Hey [First Name],
We’ve got something special brewing just for you! National Coffee Day is around the corner, and we can’t wait to celebrate with you.
Stay tuned—because on October 1st, we’ll be dropping an exclusive coffee treat that you won’t want to miss !
[Stay Tuned]
JOIN US TO ENJOY OUR OFFERS AT :
Subject:Happy National Coffee Day! A special treat inside
Email:�Happy National Coffee Day!
Today is all about celebrating coffee and YOU, our amazing coffee-loving community!
Here’s how we’re making your day extra special:�[Discount/Offer – e.g., 20% off coffee orders]�Share your coffee moment & win a [Prize]�Exclusive new [Product] – Limited Time!
JOIN US TO ENJOY OUR OFFERS AT :
Subject: One more surprise for you!
Email:�Hey [First Name],
Thank you for making National Coffee Day amazing! We loved celebrating coffee with you.
As a little thank you, we’re giving you [a special follow-up offer , Free Shipping, Bonus Points, Discount Code] so you can enjoy your favorite coffee even after the celebration!
Use code: THANKYOUCOFFEE for [offer details] (Valid for 48 hours!
Follow us :
☕ Enjoy every sip,�
( 10 )
THANK YOU.