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Rawlings Marketing Plan

Abby Monis

Olivia Reese

Hayden House

Mohammed Abukanan

(Group 1)

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Intro

  • SWOT
  • Target audience
  • Performance
  • Social media
  • Bats and gloves

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SWOT

Strength

Brand Recognition

Weakness

Performance

Social Media

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Opportunity

Pancake Trainer

Threats

Wilson (glove leader)

Louisville Slugger (bat leader)

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Target Audience

  • Players
    • Start playing around age 4-8 (youth equipment)
  • Parents
    • Dads (coaches)
    • Middle class homes

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Performance

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Performance Cont.

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Bats

  • Quatro vs. Quatro Pro
  • Changes needed with Quatro Pro
  • Untapped potential with Quatro Pro

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Heart of the Hide Pancake Trainer

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- Cost

- Risk

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Instagram

  • Focus on both bats and gloves
  • Show players using products (videos)
  • Use Instagram to help launch Snapchat

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Snapchat

  • Game day takeovers Snapchat Takeover Guide
  • Snapcode on packaging of products
  • Interactive stories
  • Links to products
  • Q&A

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Summary

  • Target younger players, coaches
  • Performance
  • Price points
  • Bats and gloves
  • Snapchat takeover