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a �student-centred�project

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1. Inspiration

  • As a outstation student, we felt lost when accessing basic life necessities in Iskandar Puteri.
  • More than 87% of students are from outstation students.

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2. Progress

  • The website (Listings & Thrift Store) is up and running
  • Social Media has gained >100 followers
  • Launch target date : Orientation date

1st Sep 2022

Pitching with UoSM board directors

Official Launch Website

(with listings and thrift store)

5th Oct 2022

Further Improvement and Development- includes more features in our website

12th Dec 2022

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3. Target Audience

  • Current >2,000 student population around Educity
  • Projected population of 18,800 by 2022 at Horizon Hills, as well as more than 80,000 residents in surrounding communities. (2)
  • Daily Visitors from other regions of Johor for food and errands.

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4. How we work

  • A small team with committee from UoSM, with hope to expand�to other universities in the future.
  • Retails join as free Listing to promote their businesses.
  • Affiliates to offer exclusive coupons or promotions.

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5. Addressable & Serviceable Market

TAM

SAM

SOM

    • All retails + destinations listed
    • 300 (100 eco + 200 external)
    • All retails + destinations listed
    • 100
    • Low performing / retails target to penetrate student market
    • 10

TAM

SAM

SOM

    • Total Students in Educity
    • 4000
    • Total Students in Soton
    • 400
    • Obtainable Market
    • 40 active �+ 60 visitors

Demand

Supply

Student Audience Users

Retails joining as Affilate

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6. Why Want2?

4,000 student base community offers a large target audience

Data tailored for student needs

Honest reviews and useful life hacks

Optimized Features such as Filters and Food Randomizer

A connection for students and the merchants around here

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7. Marketing Strategies

  • Social Media following base and blasts
  • Promotion by Student Associations of different universities
  • Roadshows
  • Free gifts (Tshirt, Tote bags, etc) during orientation
  • Brand Awareness in EcoBotanic by stickers and banners

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8. Further Developments

  • Involve student offered services (Craigslist)
  • Confession Page
  • Blog and articles
  • Internships opportunities
  • Real Estate agencies (Offer price for students)
  • A nationwide framework

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9. Expenses

  • Technical

FEATURES

SERVICE PROVIDER

Link

TOTAL (RM)

Hosting

Hostinger

https://www.hostinger.my/wordpress-hosting

RM30/month

Domain

GoDaddy

https://my.godaddy.com/domainsearch/find?checkAvail=1&domainToCheck=want2

RM20/year

SEO

All in One SEO

https://aioseo.com/pricing/

RM200/year

Security

Sucuri

https://sucuri.net/website-security-platform/signup/

RM250/year

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10. Expenses

  • Advertising & Marketing

Marketing

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Roll Up Buntings

4

100

400

Stickers

200

1.5

300

Thermos flask

50

35

1750

T-shirts

60

15

900

Tote bags

100

10

1000

KOL promotion

5

150

750

FEATURES

UNIT

SUB-TOTAL (RM)

TOTAL (RM)

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11. Revenue Streams

  • Merchants join as affiliates (get featured)

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Potential Reach (viewers/month)

Price (RM/month)

2300

115k

Moving Walls DOOH @Johor

Instagram promotion

100k

300

KOLs promotion

Want2

200

60

  1. Tailored market
  2. Users in demand
  3. Updated info

How we edge others

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12. Projected Cash Flow

Income statement

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Month

Oct 22'

Nov 22'

Dec 22'

Jan-22

Revenue

Merchant

540

810

1080

Subsidize/ Funding

Expenses

General expenses

885

Marketing and Advertising

4430

Cash flow

Surplus/ Deficit

-5315

540

810

1080

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Thank you.

for the students, by the students.

Yours Sincerely,

The WANT2 team