VENTURE PITCH
Orbit
Emily Douglass
Presented by
FOUNDER
founder
EMILY DOUGLASS
Emily is a middle and high school educator teaching grades 7-12. She is pursuing a Master's in Educational Technology and holds a Bachelor's in Biology. She is passionate about learning and teaching and wants to share that love and joy with students. She has seen a love in the market for a digital planning tool that urges parents and adults of her students to be in a more active role in their students' lives, whether it be academic, extracurricular, or home life, in an effort to help teach them how to manage the upcoming difficulties adulthood brings. Passion, persistence, and patience are all key pillars to her teachign and leadership in the foundation of Orbit.
Orbit
Product
Orbit Technologies is an edtech company lookign to problem solve the lack of organization frommiddle school studnts and give them one place to complie all of their life, school and extracurriculars together in one place to better suppor them in the future and give them tools to succeeed.
Currently, the market primarily consists of single-service platforms that require learners to switch between multiple apps and planners to maintain organization and task prioritization. Orbit aims to bridge this gap through a social media-inspired platform that gamifies personal organization, integrates academic and extracurricular commitments, all while maintaining a safe and hassle-free way to connect, whether it be student to student, teams to teammates, coaches to teams, students to teachers, or parents to teachers.
Orbit
Product
This app allows students to go to one place for all the information they need to plan their days.
It is a three-sided user interface modle: student, teacher, and parent. They can all access and view items the student has completed if assigned by the student. It creates a more.
App is accessible on mobile, tablet, and computer.
Future ideas
Teacher
Parent
Student
AI Team
a team of engineers and delopers to assist in teh creation of Orbit Olly AI interface
Gamicication Team
A team of designers and programers to create integrates games into the existing orbit app
R & D Team
a team of researchers and experts who help to create the best platform and tools for learners, educators adn paretns/guardians
Online Safety
A team to keep kids safe online, stay in compliance with online safety protocols and be safe with AI integrations
Future hires
3
Executive Function
The prefrontal cortex of the key market (6-12 grade) is far from developed and is in need of scaffolding to better manage time and tasks
Disorganization
Students need our support and the appropriate tools to maintain and know how to become organized when juggling so many different things
Home & School Connection
Allowing parents to see, interact, and help to curate a schedule and help institute better habits for their children at home and in school is important
1
2
problems
problems
Solution 1
Daily Orbit Feed replaces boring lists with interactive card feeds for homework, extracurriculars, and personal habits forging better habits for users.
Solution 2
Gravity Hubs are safe, moderated group spaces for sports teams, band practice, and study groups to utilize within the app elimnating the need to multiple apps
Solution 3
Engagement Engines include habit streaks, level-ups, and customizable digital avatars earned purely through completed tasks that help to encourcage use of the app
solu
tions
solutions
Parents of Middle School Students
Target Market
Middle School Students
Middle School Educators
Monetization strategy & Financial Model
Orbit operates a B2C2B (Business-to-Consumer-to-Business) Hybrid Monetization Strategy designed for rapid
viral adoption paired with scalable enterprise ARR:
1. B2C Freemium & Family Subscription (Immediate Cash Flow)
Student Tier ($0 Free Forever): Ensures unrestricted student adoption and peer invites.
Orbit Family Plan ($4.99/month or $49/year): Unlocks multi-child parent dashboards, custom habit builders, family calendar sync, and the automated "Nudge & Praise" pack. Projected conversion rate: 6% of active free student base.
2. B2B School & District Licensing (Scalable Enterprise ARR)
District Enterprise Tier ($2.50 – $3.50 / student/year): Includes direct LMS/SIS integration, custom school branding, advanced safety/moderation dashboard, and administrative support.
Future Roadmap
2027
2028
2029
Year 1: [ $120K ARR ]
15k Active Students
3 District Pilots
Year 2: [ $680K ARR ] 75k Active Students
12% Family Conversions
Year 3: [ $2.4M ARR ]
250k Active Students District Expansion
Phase 1: Product Growth (Months 1–6)
Release the student-facing app on iOS and Android. Promote peer connection through the gravity hubs invites- gamify it or make it a competition between extracurriculars or classes
Phase 2: The Parent Hook (Months 6–12)
When students log events that require parental signatures, the app prompts for a Parent Invite Code. This process of getting parents on board promotes more incentive to purchase and participate in the app's additional features.
MArket strategy
Phase 3: School/District sales (Months 12–24)
Certain schools will have better engagement and buying or just usage in general, so offering deals for whole school adoption is a good option for these districts or schools
References
AI use statement
Grammarly was used to correct spelling, and Gemini was used to help with sentence fluency, as well as to generate images for the pitch.