Scan for a sustainable
future
Boiler
Bargains
Couponing Website for smarter shopping
Penny
Pinching
Perfection
Our Team
Varun Annapareddy
Soham Agarwal
Mithila Reddy Chitukula
Srinija Srimamilla
The current need for a couponing website
Agenda
How we plan to address the unmet need
Key takeaways from our market study
Our recommended course of action
Price and Affordability
As students, what do we look for —
Convenience of Purchase
Functionality
Deals and Discounts
82%
of people, always or often look for a deal
When we took our survey, this is what �we got.
94.5%
of people look for food coupons or deals
80%
of people are most likely to use a couponing website
The unmet need for a consolidated digital platform for deals that suit your needs
What we are addressing —
Everything around is digitalized, why not coupons?
What the numbers tell us
Categories students are looking for
94.5%
Food/ Restaurants
72.7%
Clothing/ Accessories
21.8%
Textbooks
16.4%
College Supplies
Likely Usage (Scale 1 – 5)
47.3%
Scale 5
32.7%
Scale 4
Website Features
92.7%
Easy Search Filters
70.9%
Coupon Variety
Difficult to use
Easy to use
No Localization
Localization
Competitive landscape
A Purdue specific easy to use coupon website, designed and curated to address the challenges faced by students.
Our solution —
People really liked our website
Coupon Variety (Scale 1 – 5)
82.3%
Scale 5
15.7%
Scale 4
Website Features
73.7%
Easy Search Filters
81.9%
Trust
Design of the Website (Scale 1 – 5)
100%
Scale 5
0%
Scale 4
This is the feedback �we got
Segmentation | Targeting | Positioning
Segmented the population of West Lafayette/ Lafayette
Taking highest frequency and categories
Students on a budget
A user friendly and reliable budget saver
Students
Vendors
Osterwalder's Business
Model for
Boiler Bargains
Business Flow Explained
Vendor Onboarding
Coupon
used
We love Boiler Bargains!
Vendor is charged 10 cents each time a coupon is used
Boiler Bargains
Product
Localized to include Purdue specific coupons and deals
Rigorously verified to enhance the trust of consumers
Price
Price is set at $0.1 or 10 cents for every coupon revealed
Future pricing will shift to a 5-10% commission model, varying by category
Promotion
Offline Marketing
Online Marketing
Place
Primarily digital, accessible online anywhere, anytime, emphasizing convenience and instant access for users.
Estimated Coupon Utilization
Frequency of use
Daily
Weekly
Monthly
Once a semester
Industry Standard Conversion Rate
Pessimistic: 5%
Realistic: 7%
Optimistic: 10%
52,211
Purdue student
population
Pessimistic: 21.942
Realistic: 30,718
Optimistic: 43,883
Food/ Restaurants
Clothing/ Accessories
College Supplies
Textbooks
Pessimistic: 21,738
Realistic: 30,433
Optimistic: 43,476
Pessimistic: 27,238
Realistic: 38,134
Optimistic: 54,477
Pessimistic: 4,984
Realistic: 6.978
Optimistic: 9.969
1,06,264
Realistic Coupon Utilization
Revenue Estimates
$91k
Pessimistic Estimates
$128k
Realistic Estimates
$182k
Optimistic Estimates
Launch Strategy �Acquiring Coupons
Collaborating with local shops to create coupons
Extracting information from existing coupons
Product Deployment Framework
Minimum viable product
Launch a basic yet functional couponing website for Purdue students,
Platform Refinement
Gather feedback, and iteratively enhance based on usage data.
2024
User Growth
Utilize social media, partnerships, and student ambassadors to drive user acquisition and engagement for Purdue's couponing platform.
Purdue today
4000
In the US
Business Expansion Plan
60
Indiana State
We will now take any questions
Thank you and
happy bargaining!