1 of 10

Conversation Media Engagement

February 2022 - March 2022

2 of 10

To boost brand awareness and recall for OREO amplifying their latest campaign - #SayItWithOreo among youth and adults by leveraging their most loved language of communication - visual stickers, GIFs and emojis in WhatsApp and other chat messaging apps.���

​

​

© Bobble AI - All Rights Reserved

To position OREO as the best creme-filled sandwich cookie available in the market and drive associations around ‘play’ and ‘fun’ themes, i.e. chats and conversations like ‘Eat & Play’, ‘Fun Time’, ‘Learn & Play’, etc.

1

2

3 of 10

© Bobble AI - All Rights Reserved

PopText

BigMoji

Stickers

4 of 10

© Bobble AI - All Rights Reserved

Oreo Brand Amplification through the themed Keyboard, Banner Prompt (when someone types ‘play’) and leveraging the Story feature to share personalised stories with friends & family

​

​

127K+ Downloads

18K+ Shares

5 of 10

Integrating OREO in conversations

Capitalising day-to-day “chatter”

​

​

  • Infusing content in daily conversation verbiage like ‘Eat & Play’,’Fun Time’, ‘Game On’, etc.

​

  • Content integration with commonly used keywords like ‘fun’, ‘game’, ‘play’, etc.

Amplifying brand-focus campaign

​

  • Promoting Oreo campaign with focused messaging around relevant keywords like ‘chocolate’, ‘fun’, etc.�
  • Amalgamate content with brand-related signage

​

​

Infusing brand into relatable conversations

​

  • Brand integration in relevant conversations with product infusion

​

​

  • Driving virality with trending keywords for higher reach

​

​

6 of 10

Targeting Strategy

Sticker pack auto-downloaded as default in targeted devices among the top high visibility positions.

​

Priority exposure of OREO content with focused keywords (fun, playing, game, eat) for real-time intent detection

​

online

Free today? Let’s play..

Yes. Fun time!

Hey

7 of 10

36Mn+ Pan India views

2.6Mn+ Pan India reach - unique viewers

351K+ Pan India shares

180K+ Pan India unique sharers

Content Visibility Performance

© Bobble AI - All Rights Reserved

February - March 2022

Content Engagement Performance

Campaign Insights

8 of 10

Demographic distribution of people reached

Percentage distribution of top performing states

62%

38%

15 - 24 Years

25 - 30 Years

> 30 Years

13%

Maharashtra - 13.1%�Uttar Pradesh - 12.2%

West Bengal - 8.7%

Delhi - 7.8%

Gujarat - 6.3%

Madhya Pradesh - 5.2%�Karnataka - 5.1%

Rajasthan - 5%

Telangana - 4.8%

Tamil Nadu - 4.8%�Bihar - 4.2%

Odisha - 3.2%

�

​

​

​

�

​

​

​

​

�

Percentage distribution of top performing states

59%

28%

9 of 10

69,658 Shares

9,086 Shares

23,739 Shares

67,675 Shares

Top Impactful Content

© Bobble AI - All Rights Reserved

8,809 Shares

1.91%

1.91%

0.92%

0.27%

0.71%

* Sharers/Viewers conversion

10 of 10

© Bobble AI - All Rights Reserved

Brand Lift Metrics