Welcome to Sports & Entertainment Marketing!

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Great to have you here!

Period 5

2024-2025

Mr. Kyle O’Grady

kogrady@ccsd.edu

Who Am I?

Mr. O’Grady-

Welcome! My name is Kyle O’Grady. This is my first year as a Social Studies/ Business Education teacher here at CHSN. Prior to working at North, I was a Social Studies teacher at Ossining High School in Westchester County where I taught Economics along with AP Government.

I also completed my student teaching at CHSN in the Spring of 2023, so I am no stranger to North!

In my spare time I am an avid sports fan!

I look forward to fun and exciting semester!

What is Sports & Entertainment Marketing?

Course Description: This half year course provides students with an in-depth exploration of the dynamic world of sports and entertainment marketing. Students will examine the unique marketing strategies employed by the sports and entertainment industries to engage audiences, promote events, and build brand loyalty. Through a combination of theoretical learning, real-world case studies, and hands-on projects, students will gain a comprehensive understanding of marketing principles as applied to the sports and entertainment sectors.

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What to expect this semester?

This semester you should expect to learn the various ways in which the sports and entertainment industry works, functions, and markets to consumers. We will be exploring a variety of topics within the sports and entertainment industries.

This class is meant to be fun! It is an introduction to Business and Marketing classes here at CHSN!

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Some of the Topics we will be Covering

1. Sports and Entertainment Financial and Marketing Analysis
2. Sports and Entertainment Marketing Campaign Creation
3. Scanning the Marketing Environment
4. Introduction to Marketing
5. Fantasy Football (Classroom Style)
6. Super Bowl and major sporting event logistics such as the World Cup
7. Sports and Entertainment Marketing Promotion

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What should you expect of yourselves?

Setting expectations for ourselves in the beginning of the year will help us to create the best learning environment possible.

1. Punctuality:
1. Arrive on time for class with all necessary materials. (You should have a charged computer/laptop, notebook, and writing utensil)
2. Be seated and ready to begin with your personal electronic device put away when the bell rings.

There will be a Zero Tolerance Policy for cell phones, headphones, or any other electronic device. (We will never be on our phones during class time and neither should you.)

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What should you expect of yourselves?

2. Respect:

• Treat your classmates, teacher, and guests with courtesy and respect.
• Together, let's build a classroom community that embraces our differences
• Listen actively when others are speaking, and raise your hand to contribute.
• Keep the classroom clean and organized by disposing of trash properly.

3. Attention and Participation:

• Pay attention during lectures, discussions, and activities.
• Participate in class discussions, ask questions, and share your thoughts.
• Engage actively in class activities and discussions.

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What should you expect of yourselves?

4. Homework and Assignments:

• Turn in assignments on time. Late work will not be accepted without a valid reason.
• Keep track of assignments and due dates.
• Put forth your best effort in completing assignments and projects.

Important Note: I understand that everyone goes home to different responsibilities, whether it be to play sports, work, or take care of family members so one of our goals is to have as little homework as possible.

In other words, we will give you adequate class time to complete all of your assignments, however if you fail to use that time effectively then it is your responsibility to finish any missing work at home.

What should you expect of yourselves?

5. Academic Integrity:

• Submit your own work and give proper credit when using external sources.
• Plagiarism and cheating will result in serious consequences.
• Use of AI such as Chat GPT without permission is considered plagiarism.

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What should you expect of yourselves?

6. Attendance and Absences:

• Attend class everyday. If you miss a class, it's your responsibility to catch up on missed work.
• Communicate with us in advance if you anticipate an absence.

7. Class Dismissal:

• Remain seated until the teacher dismisses the class.
• Ask for the teacher's permission before leaving the classroom.
• Be honest about why you are leaving the classroom.

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Any Questions before we begin?

• Attendance
• “Interest Inventories”
• Syllabi

Please return the syllabus signed by this Friday! First grade for the course.

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Please Join Google Classroom and complete the “Interests Inventory” Document

Interest Inventories