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Superdash - Case Study�Challenges Faced by Multispa�

Multispa is a chain of big-box gyms in Costa Rica that offers premium gym and pool facilities, physical trainers, and nutrition specialists to its customers.

Multispa maintains individual WhatsApp channels for each of its locations, with multiple agents to answer customer queries quickly and efficiently.

Multispa noticed that agents' time was being consumed by repetitive queries. The customer response time was also affected because a single agent was responsible for multiple conversations.��Additionally, there were some leaks in the leads pipeline because it was cumbersome to handle multiple conversations and add them to the CRM.

�Higher response times and customer drop-offs led to a loss of leads and potential customers, thereby lowering the overall conversion rate.

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Superdash - Case Study�Superdash's Intervention & Solution�

Multispa approached Superdash to establish a new method of lead generation and information sharing via WhatsApp.

Superdash assisted in creating MAiA - a virtual assistant capable of:

Greeting and chatting with customers in a friendly and approachable manner in their preferred language (either Spanish or English) on WhatsApp�
Responding to queries instantly with high availability 24x7 Addressing questions about memberships, facilities, class timings, and more

Gently guiding and assisting users in booking a Multispa membership and asking lead generation questions to gather the appropriate information�

Furthermore, Superdash can transfer conversations to live human agents upon user request and automatically push data from completed chats to Multispa’s chosen CRM system.

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Superdash - Case Study�The Impact of MAiA on Multispa

MAiA has enabled MultiSpa to:�

Lead Generation: 3x increase in leads via WhatsApp.
Conversion Rate: Soared from 20% to 53%.
Deal Value: Boosted by over 10x per month post-launch.
Time Efficiency: 42% reduction in lead conversion time.