DEPARTMENT OF MANAGEMENT�
Strategic Management
SRM
UNIVERSITY SIKKIM
- Saptarshi Sarkar
M.B.A 1st Year
Indian Oil Corporation Ltd.
Brief about IOCL & Significance of the logo and Tagines
Roadmap to Success (Mission, Vision & Objectives)
Organizational Hierarchy,
Business Division & Marketing Mix
Why SWOT Analysis
S.W.O.T analysis of I.O.C.L
Contents
Indian Oil, is a government owned oil and gas corporation. It is under the ownership of Ministry of Petroleum and Natural Gas , Government of India headquartered in New Delhi. It is the largest commercial oil company in the country, with a net profit of ₹21,762 crore for the financial year 2020-21. It is ranked 2nd in Fortune India 500 list for year 2020 and 151st in Fortune Global 500 list of world's largest companies in the year 2020.
By financial year 2010-11, IOCL had 13 products such as-
• Indane Gas Domestic and Industrial Gas
• Auto Gas Automotive Natural Gas
• Xtra Premium Automotive Premium Petrol
• Xtra Mile Automotive Premium Diesel
• Servo Lubricants and Greases
Indian Oil, is a government owned oil and gas corporation. It is under the ownership of Ministry of Petroleum and Natural Gas , Government of India headquartered in New Delhi. It is the largest commercial oil company in the country, with a net profit of ₹21,762 crore for the financial year 2020-21.
Indian Oil is India's flagship Maharatna national oil company with business interests straddling the entire hydrocarbon value chain - from refining, pipeline transportation & marketing, to exploration & production of crude oil & gas, petrochemicals, gas marketing, alternative energy sources and globalization of downstream operations
Brief about I.O.C.L
IOCL is a major supplier to core sectors such as-
• Indian Army
• The Railways
• State Road Transport Corporations
• The Air Force
• The Navy
• Aviation
The saffron circle represents energy as a derivative of the Sun, denoting life and the future. The dark blue outer ring and the horizontal band symbolize technology for harnessing this energy.
Some other taglines-
The Energy of India
Significance of the logo
Meaning of the Logo and Taglines
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Vision-
A major diversified, trans-national, integrated energy company, with national leadership and a strong environment conscience, playing a national role in oil security& public distribution.��
Mission-
To maximize creation of wealth, value and satisfaction for the stakeholders. To attain leadership in developing, adopting and assimilating state-of- the-art technology for competitive advantage.
Goals & Objectives-
Roadmap to Success
Overall management of the Company is vested with the Board of Directors. The Board of Directors is the highest decision making body within the Company. The Board of Directors is accountable to the shareholders of the Company, which is the ultimate authority of a Company. Indian Oil being a Public Sector Enterprise (PSE), the Board of Directors of the Company is accountable to Government of India. The day-to-day management of the Company is entrusted on the Chairman and the Functional Directors and other Officers of the Company. The Board directors has delegated powers to the Chairman, Functional Directors, who have in turn delegated powers to the Executives of the Company through Delegation of Power and Authority. The Chairman, Functional Directors and other officers exercise their decision-making powers as per this delegation. The Chairman, Functional Directors and other Executives are accountable to Board of Directors for proper discharge of their duties & responsibilities.
BOARD OFDIRECTORS
CHAIRMAN
FUNCTIONALDIRECTORS
EXECUTIVES
Organizational Hierarchy of IOCL
Business Divisions of IOCL
Refineries Division
Pipelines Division
Marketing Division
R&D Division
Petrochemicals Division
Strategies Opted by I.O.C.L
Strategic Alliances
Developing Business Models
Rationalization
Alternate Energy Upfront
Supply Chain Planning
Marketing Mix of IOCL
The marketing mix is a method which refers to actions or strategy that an organization uses to promote its product in the market. It is the best business strategy of Indian oil corporations in order to achieve its goal. It helps companies achieve business goals and objectives, it is also widely accepted and uses a framework to define the strategies. It explains the importance and elaborates the product, pricing, advertising & distribution strategies used by IOCL.
The SWOT analysis will help you understand the company's position which will encourages ideas and decision-making on how to build on strengths, exploit opportunities, minimize weaknesses and protect against threats. Below are four benefits of using a SWOT analysis for your business:
Identify Strength-
It provides a clear view of your core competencies, and allows you to build on them to meet your business objectives
Identify Weaknesses - Recognizing your company's weaknesses is one of the first steps to improving your business. It reveals your weaknesses and provides a chance to reverse them or work on them.
Identify Opportunities –
It helps your to explore the opportunities that lies ahead. Using this you can draft your strategic growth plans based on your strengths and weaknesses and utilize the best out of it.
Identify Treats –
It helps you analyze and recognize possible threats to your business, and you can subsequently make necessary changes to the business policies and necessary actions. Additionally, it facilitates making supplementary or alternative plans, and so on.
Why S.W.O.T Analysis?
SWOT Analysis of Indian Oil
STRENGTHS
Strong Brand Name
Strong in Research & Development
Market Distribution & Reach
Focus on Sustainability
WEAKNESSES
Dependence on foreign countries
Lack of new technologies
Shortage of storage Facilities
Increased product pricing
OPPORTUNITIES
Expansion & Tie-ups
Increasing Market Share
Supportive FDI guidelines & Policies
THREATS
Decrease in Conventional Energy Usage
Government Intervention
Health & Environmental Hazards
Technological Competition
Thank You!