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August Email Marketing Report

For All Line

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Campaign SMART goals & activities

  • Goal 1: Grow the email subscriber list by 12,000 people by the end of September by partnering with social and paid media specialists and launching an email referral program that offers discounts to existing subscribers
  • Goal 2: Increase the monthly conversion rate of current subscribers by 2% within six months of launch by segmenting the email list for the For All line of products.

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Campaign KPIs

  • New subscribers added
  • Conversion rate
  • Open rate
  • Click-to-open rate

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New email subscribers added

Goal

12K new subs by end of Sept.

Gap to target

Aug: 3,337

Launch

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Monthly conversion rates

Goal

Increase 2% by end of Dec.

Launch

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Weekly open rates vs. click-to-open rates

Industry benchmarks

Open rate: 20%

Click-to-open rate: 3%

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Conclusion and next steps

Conclusion (Slide Content):

  • Overall, the campaign is performing well in terms of open rates and conversion growth, but subscriber acquisition and CTOR need attention.�Subscriber growth is behind target; immediate action is needed to close the 3,337 gap by end of September.�Conversion rates are improving; continued optimization through segmentation and content testing is key.�Low CTOR suggests the need for stronger CTAs and better content alignment.�Next Steps:
  • Enhance referral incentives and expand outreach to hit subscriber goals.�A/B test email formats and CTAs to raise CTOR.�Monitor KPI performance weekly to adjust tactics quickly.�Plan a mid-September review to assess impact and pivot if needed.

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