“For the financial year ended Dec 31, 2017 (FY2017), oBike brought in S$912,668 in revenue, but recorded some S$4.25 million in losses, according to BizFile data...
oBike's logistics partner, which rounds up indiscriminately-parked oBike bicycles, suspended its services to oBike this year when it hadn't been paid its fees, BT has learnt.”
Fundamental Inefficiencies
in a Great Idea
Long-Term Viability
Problem 1
Bikes parked indiscriminately
Government
Pedestrians
Bike sharing operators
Problem 2
Unbalanced distribution
Bike sharing operators
Riders
Government
Public sees obstruction by bikes
Complain to LTA
LTA gives 4 hour buffer to operators
After which LTA clears bike
Operator pays $300 per bike to release
Daily Pain for Everyone
Key Stakeholders
Value Proposition
Users
Bike-sharing operators
Governments
Free rides
Efficiency - Save operating costs, avoid fines, better market coverage
Orderly cities
HitchCycle
Hitch a ditch
Demo
Identifying Red Lots
Method 1: Public report and photo
Method 2: Generating from coordinates of bikes
Cost
Revenue
App development
Server costs
(Use of API can help subsidise these costs)
Paid per bike relocated
Problem 1:
Indiscriminate
Parking
Commuters
Get from point A
to point B
Free rides
needs
value
See bikes parked indiscriminately around you
Ride them anywhere
Ride first 0.5h for free
Identifying Indiscriminately Parked Bikes
Passing Ride Data to Bike Sharing Operators
Hobbyists, Commuters
Fitness and Fun, Commuting
Free rides, objective
-driven
Problem 2: Imbalanced distribution
needs
value
Start point
See red bike lots (over-utilised) within a 500m radius
Ride first 1h for free
End point
Park in green bike lots (under-utilised) within a 500m radius
“... defining the amount of time operators have to remove illegally parked bicycles”
“Penalties include a reduction in fleet size, fines of up to $100,000 for each instance of non-compliance as well as the cancellation or suspension of licences”