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SEO INTERMEDIATE ASSIGNMENT

Maria Athalia Dwiianne

Section Madrid

2022 July 23

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TABLE

OF CONTENT

    • Assignment Brief
    • Keyword Research Process
    • Main Keyword
    • Sub-Keywords
    • Competitors Analysis
    • Content Brief

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Assignment Brief

Understand each step in SEO by doing following activities by using your business ideas:

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  1. Gain insights from keywords and competitor research

Find out what keywords will work best for your group’s products/website. Make sure that it’s also based on your competitor’s targeted keywords.

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  • Create a piece of content brief as an example for your on-page SEO

Based on your keywords you have researched, please create a content brief for a blog post. Make sure also to consider your competitor’s content strategy and blog posts.

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Keyword Research Process

I am using Semrush tool to research my keywords that I will use and also analyze competitors’ keywords

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COMPETITOR

    • kliknclean.com
    • seekmi.com
    • okhome.id
    • tukangbersih.com
    • rumahbersih.co.id

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    • Home Cleaning Service
    • Premium Home Cleaning
    • Jasa bersih rumah
    • Bersih bersih
    • Jasa kebersihan
    • Home Cleaning
    • Rumah bersih
    • Jasa pembersih rumah
    • Jasa general cleaning
    • Cleaning services

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COMPETITOR KEYWORDS

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My keyword is 'Jasa bersih rumah' . The reason I choose this keyword is that I want to rank my keyword in the second position and also I choose this keyword because it has many search volumes.

MAIN KEYWORDS

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I also search my possible main keyword on Google Trends. First I compare between 'Jasa bersih rumah' and 'Jasa bersih bersih rumah'. From Google Trends, 'Jasa bersih rumah' has good result. In the end, I choose 'Jasa bersih rumah' as my main keyword.

ADDITIONAL RESEARCH

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SUB-KEYWORDS

    • I chose these keywords based on the relevancy of the main keywords.
    • My sub-keywords consist of the location and price of the main keyword
    • My sub-keywords are Surabaya, Jakarta, Bandung, Jogja, and biaya

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SUB-KEYWORDS EXPLANATION

    • The reason I chose Surabaya, Jakarta, Bandung, and Jogja is because these cities have many populations. Their search volumes are quite many.
    • I chose biaya as my sub-keyword because audience have the intention to search this keyword although the search volumes is lesser than other sub-keywords.

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BUSINESS PROJECTION OVERVIEW

Link

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BUSINESS PROJECTION OVERVIEW

I assume my CTR is in the second position so, I aim my CTR at 17,10% and also CVR at 2,70% because my business is a business of service.

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RESEARCH KEYWORD WITH SERP

I search by keyword using incognito. I got two organic competitors that rank quite well for this keyword.

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COMPETITORS' CONTENT QUALITY ANALYSIS

Link

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ON-PAGE TECHNICAL

Link

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BLOG POST CONTENT BENCHMARK

Link

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CONTENT BRIEF

    • Target Audience: Adult ( 22 - 64 Years Old), working professionals, working parents, corporate millennials, hustle mindset, wellbeing
    • Topic: Hal Berkaitan dengan Jasa Bersih Rumah
    • Sub-topic: Jasa bersih rumah can be found in some big cities in Indonesia and audiences have estimated costs before using a home cleaning service
    • Goals; Give information before using a home cleaning service
    • Main Keywords: Jasa bersih rumah
    • Reference: IDEA & 99 Indonesia

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FOR LISTENING

THANK YOU

Maria Athalia Dwianne

Section Madrid

2022 July 23