HOW CAN WE IMPROVE THE ENGAGEMENT IN THE LINK AJA MERCHANT DEKAT KAMU FEATURE ?

By Marcella Devvy for LinkAja

OVERVIEW

• Business Goals
• To introduce LinkAja merchant to the users
• The Problem
• Unclear Information, User is confused what to do with the feature
• User Goals , Need and Wants
• To make a product / feature successful, it must be aligned with what user’s value
• After interviewing with 4 users, I’ve found couple of info that is important when seeing the merchant detail (Location, Opening Hours, Merchant promo, Merchant type)
• The Design & Product Goals
• To increase User Engagement of the merchant sekitar feature

QUESTIONS

• Apa tujuan feature ini?
• Apa value yang diberikan bagi pengguna?
• Informasi apa saja kah yang dibutuhkan pengguna?
• Skenario apakah yang ditunjukan pada saat pengguna menggunakan fitur ini?
• Apa guna informasi yang diberikan?
• Apakah fitur ini menjawab kebutuhan bisnis dan user?

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EXISTING USER FLOW

EXISTING INFORMATION ARCHITECTURE

NEW�INFORMATION ARCHITECTURE

BEFORE AND AFTER (IN WIREFRAME)

I’ll give the new design a category for Merchant

and a larger card size with promo info for better readability

After

Before

BEFORE AND AFTER (IN WIREFRAME)

Before

After

• I’ll give the new design a filter and category choice and also location so it give the user’s the flexibility to find merchant’s around the location intended.

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• I change the cards into a vertical list for better readability

BEFORE AND AFTER (IN WIREFRAME)

I want to make the new design with enough information that makes the user want to engage more:

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• like changing the lokasi to cari lokasi (connect to google map)
• Hubungi Merchant (connect to phone call)
• Share (can share it to friends or social media)

Before

After

BEFORE AND AFTER (IN WIREFRAME)

Before

After

I’ll give the search result an empty state to inform users

NEW USER FLOW

PROTOTYPE

This is the link for the prototype in Invision:

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https://marcella528411.invisionapp.com/public/share/V511NST0KU

THANK YOU